NIOS Class 12 Mass Communication Chapter 22 New Media: The Industry, Solutions to each chapter is provided in the list so that you can easily browse through different chapters NIOS Class 12 Mass Communication Chapter 22 New Media: The Industry and select need one. NIOS Class 12 Mass Communication Chapter 22 New Media: The Industry Question Answers Download PDF. NIOS Study Material of Class 12 Mass Communication Notes Paper 335.
NIOS Class 12 Mass Communication Chapter 22 New Media: The Industry
Also, you can read the NIOS book online in these sections Solutions by Expert Teachers as per National Institute of Open Schooling (NIOS) Book guidelines. These solutions are part of NIOS All Subject Solutions. Here we have given NIOS Class 12 Mass Communication Chapter 22 New Media: The Industry, NIOS Senior Secondary Course Mass Communication Solutions for All Chapters, You can practice these here.
New Media: The Industry
TEXT BOOK QUESTIONS WITH ANSWERS
INTEXT QUESTIONS 22.1
1. Who are venture capitalists?
Ans. Venture capitalists are big businessmen who lend money to people who want to start their own business.
2. Why were venture capitalists interested in supporting new media ventures in India?
Ans. Venture capitalists were interested in supporting new media ventures in India because they thought they would get good returns.
3. What was the function of early web editions?
Ans. The first news website was launched in 1986. But this was more or less like the copy of print version.
INTEXT QUESTIONS 22.2
1. Fill in the blanks with appropriate word/s:
(i) …………. did not exist in India during the time of the British rule.
(ii) Indian newspaper changed their …………… and …………. of writing to survive competition from television.
Ans. Designs, forms.
(iii) Convergence means the coming together of, ……………, ……………, …………… .
Ans. Television, radio, new media.
(iv) An …………. from of communication does not ………….. the earlier form.
Ans. Effective, destroy.
INTEXT QUESTIONS 22.3
1. What do you understand by customisation of news?
Ans. (i) Customizing news is based on one’s need. For instance, for someone who is interested in cricket, a new media set up can supply him with news only related to cricket. This is known as customization of news.
2. What is meant by the term ‘online learning’s?
Ans. If learning happens through the world wide web, it is called online learning. In other words, online learning is education with the help of the internet. Several subjects, especially professional subjects, can be taught by this method.
1. Write an essay on how convergence is changing the face of the Indian media industry.
Ans. Today, journalists as well as media managers have realized that a more effective form of communication does not destroy the earlier form. Rather, the earlier form of communication changes for the better and makes a place for itself in the changed scenario. Hence, media practitioners are talking of convergence.
Now, what is meant by the term ‘convergence’?
It means that several media forms such as print, radio, television etc will exist simultaneously. They may have different mandates, but they will co-exist nevertheless.
Keeping this reality in mind, media organisations are also expanding and trying to bring in different elements of mass communication under a common roof. In a global media environment, we will now find more and more media organisations running print, television, radio and new media division together.
2. Discuss the impact of new media in India.
Ans. Now, wherever you travel, you only have to send a message through your mobile phone to get to the latest update. This is also called customization of news. It means whatever kind of news interests you will be sent to you. The most standard new media product is a website. Besides, news websites, there are innumerable kinds of websites that we see on the internet.
Today, you will find that every organisation has a website of its own. Through corporate websites, prospective customers and employees receive the initial information that is required. Each website has a ‘contact us’ section. If you want to speak to somebody on the phone, you can do so after noting down the number from the website. To send an e-mail, a person will only have to note down the e-mail address given on the website and send an e-mail immediately. Some companies even encourage visitors on their websites to write blogs on their products or services. While for the organisation this is a good way to collect feedback, for the customers it could be a way to create a network of people who have bought products from the same organisation. This way, they can develop a common form.
New media products are interesting because they have several elements in them for instance, those interested in graphic, animations and cartoons may find several websites containing these elements. Those interested in reading will find several websites containing good content. All those who are interested in writing may start from blogs. Many amongst you will surely be interested in photography. You will find several websites on photography.
Very Short Type Questions Answer
1. When did several independent media organisation start?
Ans. In 1996.
2. When did most independent organisation shut down?
3. Who financially supported independent media organisations?
Ans. Venture capitalists.
4. What is convergence?
Ans. Convergence means the coming together of different forms of mass media.
5. What is customization of news?
Ans. It means whatever kind of news interest you will be sent to you.
6. Which is the most standard new media product?
7. What are online libraries?
Ans. There are several libraries available on the internet. They are called online libraries.
8. What is online learning?
Ans. Learning through the internet has become very popular and is called online learning.
Short Type Questions Answer
1. Who are venture capitalists?
Ans. The independent media houses came up because they got funds from big businessmen who also lend money to others to start their own business. For this to happen, these well established business people must see growth potential in a new business. If they realise that they are going to get back several times the money that they are investing, they go ahead. These big businessmen are called venture capitalists.
2. How the different media will survive?
Ans. Television also took time to settle down. Now radio is picking up. Similarly, new media will also take its time to stabilize. But just like television will not throw print media out of existence, similarly, new media will not throw out either print media or television. All these media forms will survive, but their styles may change.
3. How is technology affected by creativity?
Ans. All technological innovations in the media industry are happening because they are seen as complimentary to creativity. In other words, if technology does not support creativity, it’s useless. Hence, all creative professionals must make the best use of technology. In case, they feel that a certain form of technology is a hindrance to creativity, they must dump it and go for a better version of the same technology or change it altogether.
4. What do you understand by convergence?
Ans. It means that several media forms such as print, radio, television etc will exist simultaneously. They may have different
mandates, but they will co-exist nevertheless. Keeping this reality in mind, media organisations are also expanding and trying to bring in different elements of mass communication under a common roof. In a global media environment, we will now find more and more media organisations running print, television, radio and new media division together.
5. What are social networking sites?
Ans. These are websites where anyone can open an account and become a member.
6. How are new media products interesting?
Ans. New media products are interesting because they have several elements in them for instance, those interested in graphics, animations and cartoons may find several websites containing these elements. Those interested in reading will find several websites containing good content. All those who are interested in writing may start from blogs. Many will be interested in photography. One can find several websites on photography.