NIOS Class 12 Mass Communication Chapter 3 Radio and Impact of Mass India, Solutions to each chapter is provided in the list so that you can easily browse through different chapters NIOS Class 12 Mass Communication Chapter 3 Radio and Impact of Mass India and select need one. NIOS Class 12 Mass Communication Chapter 3 Radio and Impact of Mass India Question Answers Download PDF. NIOS Study Material of Class 12 Mass Communication Notes Paper 335.
NIOS Class 12 Mass Communication Chapter 3 Radio and Impact of Mass India
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Radio and Impact of Mass India
TEXT BOOK QUESTIONS WITH ANSWERS
INTEXT QUESTIONS 3.1
1. Fill in the blanks with appropriate word
(i) ………… is the largest democracy in the world.
(ii) The government in the India is run by …………. .
Ans. Elected representatives.
(iii) Media ………… the people about the actions taken by the …………. .
Ans. Inform, government.
(iv) Media can be considered as the ………….. institution in a democracy.
(v) Using mass media, ………… and ………… of people can be changed.
Ans. Attitudes and habits.
2. List the three essential institutions of a modern democratic government.
Ans. Legislative, Executive and judiciary.
3. State any two ways in which mass media can contribute in democracy.
- Mass media inform the people about the actions taken by the government.
- Using mass media, attitudes and habits of people can be changed.
INTEXT QUESTIONS 3.2
1. List five ethical codes to be practised by media persons.
Ans. Accuracy, confidentiality, protection of sources, right to privacy and no incitement of violence.
2. Write any three positive and negative effects of media.
Ans. Negative effects
- Media adversely affect the traditional culture.
- Media promote violence.
- Instead of education and information entertainment has became main motive of media.
- Media provide news and information.
- Media educate people.
- Media help democracy function effectively.
1. Explain in detail the relationship between mass media and democracy.
Ans. The mass media like newspapers, radio and television play the role of acting as a bridge between the government and the people. Let us consider an example. The government decides that the prices of petrol and diesel will either be increased or decreased. That decision needs to be conveyed to the people. This is done by the media. The media not only inform the people about it but also explain the effect of that decision taken by the government on the people.
Governments use the mass media and also have media agencies and departments.
These agencies of the central government function under the Union Ministry of Information and Broadcasting. As the name suggests, it has agenciees and departments in:
(a) Information. and
These agencies give out information about the policies and programmes of the governments. Similarly, every state government disseminates information about its policies and programmes through its media agencies.
2. What are media ethics? List out the ethical codes to be practised by media persons.
Ans. Like in any other professions, like law or medicine, the media also need to have a code of ethics or guidelines on what is right or wrong.
The media practitioners need to follow certain ethical codes which are listed below:
(a) Accuracy: The information provided by media persons in the print media, radio, television and internet has to be accurate. If incorrect or baseless information is given, it can harm the interests of individuals, institutions and the country.
(b) Confidentiality: A media person maintains confidentiality of information revealed by various sources.
(c) Protection of sources: A source which has provided confidential information should never be revealed.
(d) Right to privacy: A journalist should respect the right of a person to have privacy.
(e) No incitement to violence: Mass media should not motivate or provoke people to indulge in violence or crime.
(f) No vulgarity or obscenity: Mass Media. should not write, display or broadcast anything that is vulgar or obscene.
(g) No communal writing: India is a country where people follow diverse faiths and religions. Our Constitution believes in secularism, which means respect for all faiths and religions. It is easy for the media to create problems between sections with different faiths and religions by writing about them or broadcasting issues which can promote communal problems.
3. Discuss the various positive and negative effects of media on people.
Ans. Just as a coin has two sides, the impact of mass media also can be positive or negative.
Very Short Type Questions Answer
1. What is the main role of mass media?
Ans. Mass media act as a bridge between the people and the government.
2. Name the two departments of the that give out information about the policies and programmes of the government.
Ans. Information and broadcasting.
3. How can media help in bringing about change?
Ans. By giving the necessary information, and sometimes skills the media can help bring about change.
4. What do you understand by the term “global village”?
Ans. It means the whole world is shrinking and becoming a village.
5. How mass media promotes distribution of goods?
Ans. Mass media are used by the consumer industry to inform people about their product and services through advertising.
Short Type Questions Answer
1. How media benefit farmers? Explain with example.
Ans. The agriculture department of a state or the Indian Agricultural Research Institute develops a new improved, high yielding strain of wheat or rice. Farmers are given information about the new variety, how it has to be used or what benefits they would get if they use it.
2. Why the information provided by media persons should be accurate?
Ans. If incorrect or baseless information is given, it can harm the interests of individuals, institutions and the country.
3. What do you understand by ‘no-communal writing?
Ans. India is a country where people follow diverse faiths and religions. Constitution believes in secularism, which means respect for all faith and religions. It is easy for the media to create problems between sections with different faiths and religions by writing about them or broadcasting issues which can promote communal problems.
Long Type Questions Answer
1. How can mass media help in change?”
Ans. Mass media can change people’s attitudes and habits. Fox example, all of us have mistaken or wrong notions about various. diseases like leprosy or HIV/AIDS. Many of us think that by touching people suffering from these diseases we would be infected. You might have heard on radio or watched television programmes or read messages which tell us that by touching an HIV/AIDS patient we do not get infected.
Similarly, for eradicating polio there are special programmes and messages disseminated through the media.
Change would also mean things for the better. The mass media play an important role in communicating this change. By giving the necessary information, and sometimes skills, the media can help bring about this change. A mass media like television can demonstrate and show how things work.
2. How have mass media made the world smaller and Closer?
Ans. The speed of media has resulted in bringing people across the world closer. When you watch a cricket match between India and another country like England, Australia or New Zealand, live on television, you feel you are part of the crowd in that stadium. Events, happy or sad happening anywhere can be seen live. Sometimes we feel that entire world is one big family. The term “global village” means that the whole world is shrinking and becoming a village. Wherever we go, to any part of the world, we see the same products such as soft drinks, television, washing machine, refrigerator etc. and the same types of advertisements. Similarly, the world wide web and internet have brought people and countries much closer.