NIOS Class 12 Mass Communication Chapter 14 Role of Television As a Mass Medium, Solutions to each chapter is provided in the list so that you can easily browse through different chapters NIOS Class 12 Mass Communication Chapter 14 Role of Television As a Mass Medium and select need one. NIOS Class 12 Mass Communication Chapter 14 Role of Television As a Mass Medium Question Answers Download PDF. NIOS Study Material of Class 12 Mass Communication Notes Paper 335.
NIOS Class 12 Mass Communication Chapter 14 Role of Television As a Mass Medium
Also, you can read the NIOS book online in these sections Solutions by Expert Teachers as per National Institute of Open Schooling (NIOS) Book guidelines. These solutions are part of NIOS All Subject Solutions. Here we have given NIOS Class 12 Mass Communication Chapter 14 Role of Television As a Mass Medium, NIOS Senior Secondary Course Mass Communication Solutions for All Chapters, You can practice these here.
Role of Television As a Mass Medium
Chapter: 14
TEXT BOOK QUESTIONS WITH ANSWERS
INTEXT QUESTIONS 14.1
1. What makes television images more memorable?
Ans. The audio visual character of television.
2. Mention three characteristics of television.
Ans. Live medium, audio visual content, domestic medium, any other.
3. Name two characteristics of television which makes it an ideal medium for the telecast of sports events.
Ans. Live medium, audio visual nature.
4. Tick mark the appropriate answer:
(i) Which character of television makes it an intimate medium?
(a) live nature.
(b) domestic nature.
(c) audio visual character.
(d) transitory nature.
Ans. (b) domestic nature.
(ii) Which of the following mediums transmits messages faster?
(a) newspaper.
(b) manuscript magazine.
(c) television.
(d) cinema.
Ans. (c) television.
(iii) Name a drawback of television.
(a) expensive medium.
(b) mass medium.
(c) domestic medium.
(d) live medium.
Ans. (a) expensive medium.
(iv) Which characteristic of television makes it an ideal medium for delivering news?
(a) audio visual character.
(b) live nature.
(c) domestic character.
(d) transitory nature.
Ans. (b) live nature.
(v) Which of the following is a relatively permanent medium?
(a) television.
(b) radio.
(c) television newscast.
(d) newspaper.
Ans. (d) newspaper.
INTEXT QUESTIONS 14.2
1. Fill in the blanks with appropriate word/s:
(i) Radio is an …………… medium.
Ans. Aural.
(ii) Newspaper is a comparatively …………… medium in comparison to the transitory nature of television.
Ans. Permanent.
(iii) The arrival of television prompted print to …….. it’s visual content.
Ans. Increase.
2. (i) Which of the following statements about television is not true?
(a) It is audio visual in nature.
(b) Is is a live medium.
(c) It is less powerful than print.
(d) Delayed feedback is one of its traits.
Ans. (c) It is less powerful than print.
(ii) Which of the following allows the viewer to participate in television content production?
(a) Citizen journalism.
(b) Current affairs programmes.
(c) News.
(d) Serials.
Ans. (a) Citizen journalism.
(iii) Identify the false statement.
(a) Newspapers need to be physically delivered to the reader.
(b) Television is a domestic medium.
(c) New media is interactive in nature.
Ans. (b) Television is a domestic medium.
INTEXT QUESTIONS 14.3
1. Name two function of television.
Ans. (i) Educates.
(ii) Informs.
(iii) Any other.
2. Give an example where television is used for educational goals.
Ana. (i) Gyan Darshan.
(ii) Any other.
3. Name the most popular function of television.
Ans. Providing entertainment.
4. Fill in the blanks with appropriate word/s:
(i) ………….. is an example of a channel which provides informative programmes.
Ans. National Geographic, any other.
(ii) Television can help to make distance learning ………….
Ans. Personalized.
(iii) The one way communication method of television ………… its role as an educator.
Ans. Limits.
TERMINAL QUESTIONS
1. What are the major characteristics of television?
Ans. Major characteristics of television.
- Audio visual medium.
- Domestic and intimate medium.
- Live medium.
- Mass medium.
- Transitory in nature.
- Expensive medium.
2. Identify the major differences between television, print and radio.
Ans. The major differences between television, print and radio.
- Audio visual medium.
- Good medium for documentary information.
- Relatively permanent in nature.
- Needs door to door physical distribution.
- Audio visual medium.
- Good medium for documentary information.
- Aural medium.
- Suitable medium for transmitting speech and music.
3. What are the main strengths and limitations of television?
Ans. The tremendous success of television as a mass medium has its roots in its ability to incorporate both visual and aural content. It combines compelling visuals with the personal immediacy of radio. This audio visual character gives it great power in conveying realism and this keeps the viewer emotionally involved.
Limitation of television: There is no mechanism which allows the producer of the programme to find out whether all the viewers liked the programme or not. Thus, another trait of television is delayed feedback.
New media on the other hand is an interactive medium. It allows you to instantly register you comments about its contents. It allows you to even create your own content. While watching a television programme, you are more or less an inactive spectator.
4. Explain the functions of television.
Ans. Functions of television:
- Television provides information.
- Television can be used as a source of entertainment.
Very Short Type Questions Answer
1. Why television is called a magic medium?
Ans. The audio visual character of television makes it a magic medium.
2. What does the live nature of television do?
Ans. The live nature of television allows it to transmit visuals and information almost instantly.
3. What makes television an ideal medium to transmit messages?
Ans. Any one with a television receiver can access the information shown on television. This makes it an ideal medium to transmit messages to a audience.
4. What do you understand by “permanence of print”?
Ans. The “permanence of print” means that it remains forever, it can be produced any time.
5. What is rural?
Ans. Something related to the ear or to the sense of hearing.
6. Which trait of radio has helped it to survive the onslaught of television?
Ans. Radio can be kept in background while we are doing our daily activities.
