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NIOS Class 12 Gender Studies Chapter 20 New Media and Social Change
Also, you can read the NIOS book online in these sections Solutions by Expert Teachers as per National Institute of Open Schooling (NIOS) Book guidelines. These solutions are part of NIOS All Subject Solutions. Here we have given NIOS Class 12 Gender Studies Solutions, NIOS Senior Secondary Course Gender Studies Notes for All Chapter, You can practice these here.
New Media and Social Change
Chapter: 20
| MODULE – VI: GENDER AND MEDIA |
INTEXT QUESTIONS 20.1
1. Explain the meaning of New Media.
Ans: New media is described as mass communication using digital technologies such as the internet.
2. List the essential components of New Media.
Ans: Twitter, Facebook, blogs, etc.
3. Highlight the importance of New Media to bring social change.
Ans: New media is fast, interactive and cost-effective. An idea transformed into words and posted online can change people’s perspectives.
INTEXT QUESTIONS 20.2
1. Explain the way media can change society.
Ans: Media makes people aware of different issues. Users of the new media participate in this interaction and form a public opinion which helps to change society’s outlook.
2. Explain the difference between the traditional depiction and modern depiction of women.
Ans: In traditional media, women were seen as weak homemakers and subordinates. These days women are working in offices and companies, have independence and have the economic power to spend money earned by them. Modern depiction of women is that of bold, accessible and a decision maker in all walks of society.
3. Highlight the role of new media in eradicating gender discrimination.
Ans: New media is working against gender discrimination. Women have high positions in the media and raise the issues of women harassment and domestic violence against women.
New media depicts women at par with men. Women have occupied all the posts and places in men’s control
4. Cite any three examples of advertisements that depict women in a new avatar (strong, independent and decision-maker)
Ans: (i) Tanishq Ad: The Tanishq ad breaks multiple stereotypical representations of women. This advertisement is described as portraying the wedding of a woman who is dark-skinned and has a young daughter.
(ii) Premier League Advertisement: Another example is a Premier league advertisement where a mother-in-law encourages the daughter-in-law to sit with the family and enjoy, showing a healthy change in gender representation.
(iii) Advertisements Redefining Workplace/Home: Generally, some advertisements are shown to be contributing to the process of change. These examples include advertisements that show the redefined concept of redefining the workplace and home wherein the wife has a leading role in the company.
The contemporary new media tends to represent more women as decision makers, independent and bread earners, contributing to an average perception of women that moves away from traditional stereotypes.
| Terminal Exercises |
1. Define the New Media.
Ans: New media can be described as mass communication using digital technologies such as the internet. It is interactive with two-way communication and forms of computing.
2. Differentiate between traditional media and new media.
Ans: New media differs from traditional media, i.e. Radio, Television, Newspapers and other print publications.
Mainstream traditional media is highly centralised and costly to establish and maintain. New media is decentralised and cost-effective in operations. It needs low investment, provides greater interactivity and public participation. New media has six main characteristics: Digital, interactive, hypertextual, virtual, networked and stimulated.
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