Top 10 Free and Paid Online Email Marketing Courses and Certifications

Email Marketing Courses with and without Certifications – Email Marketing is marketing that uses email to promote your business products or services. Email sent to a customer can also be considered email marketing. It involves using email to send advertisements, business, requests, etc.

Free and Paid Online Email Marketing Courses

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In this post, we will discuss some of the top-rated Email Marketing online courses which will help you to understand the basics of Email Marketing. If you want to pursue an email marketing course and want to develop your skill in email marketing then in this post you will find the best online email marketing certification courses available online. Below are some of the Email Marketing courses we have discussed in detail.

1. MailChimp Email Marketing Course

MailChimp is the one of the popular Email Marketing platforms where you can learn top email marketing courses to secure your career and to get jobs. It is one of the most popular platforms. There is also a Certification of Completion after you complete the course as a PDF format at the end of the section which you can download without giving any exam. You can download the mobile app and sign up for MailChimp account. You will have to be a member of the MailChimp to get full access to the course. MailChimp will master you in Email Marketing from A to Z. In this course you will learn Email Marketing from A to Z, from beginner level to advanced level. 

           The Course Includes:

4.5 hours of video and modules which includes topics like – 

• Introduction and Basics of Email Marketing
• Learn how to set create A/B split test campaigns with MailChimp
• Set up MailChimp email lists
• Tutorials on MaiChimp Features
• MailChimp Integrations
• Email Marketing Analytics
• Learn how to market and profit from your growing email list
• Resources, Updates, FAQs &Bonus Material

Certification Courses:

• Email Automation Certification
• MailChimp Certification
• Email Marketing Certification.

Benefits of choosing MailChimp:

• Lifetime access
• You can ask any questions 
• Course is original and detailed
• Certification of completion
• Online platform

2. HubSpot Academy

HubSpot Academy is one of the leading online platforms for businesses which offers multiple free courses ranging from Email Marketing to Social Media Marketing. HubSpot Academy’s free course for email marketing teaches everything from beginning to end. HubSpot Academy is one of the trusted online learning platforms for online businesses. This course will teach you email marketing strategies which will help you to grow your own business. There are hundreds of free lessons, trainings and courses in email marketing, content marketing, digital marketing and many more. It provides you a free certification of completion after you finish your course and passed the exam. You can download your certification and upload it to your LinkedIn or your profile.

The Course Includes:

In this course there are total of 9 lessons, 28 videos, 9 quizzes, and 3 hours of content in this course.

The topics in this online course are – 

• Understanding Email Marketing
• Creating a Contact Management and Segmentation Strategy
• Sending the Right Email
• Creating a High Performing Email
• Understanding Email Deliverability
• Outlining the Design of Your Marketing Emails
• Analyzing your Marketing Emails
• Testing your Marketing Emails
• Developing Relationship with Lead Nurturing

Certification Courses:

• Email Marketing Certification
• HubSpot Marketing Software
• Inbound Marketing Optimization
• Inbound Marketing Certification
• SEO Optimization
• Youtube Marketing Courses
• Digital Marketing Certification
• Social Media Marketing Certification

Benefits of choosing HubSpot:

• Upon completing the course, the student will receive an industry-recognized badge to share on their CV and LinkedIn profiles
• Free online Email Marketing Courses
• It offers multiple courses with various benefits
• Hubspot allows everyone to receive high quality education from anywhere
• It provides Certificate of Completion     

3. Google Digital Garage

Google Digital Garage is a free online learning course library about digital Marketing, Email Marketing and more. Google Digital Garage is a free online learning platform with certification. It offers classes online only. To register for Google Digital Garage courses, you will have to login into your Google account. Google Digital Garage modules contains a short video with question-and-answer section. GDG courses are good for beginners who wanted to develop their skills in digital and email marketing. It was created by Google in. For this course you will not be provided any certification, but there will be a quiz session at the end of the course to ensure that you are able to retained all the information correctly or not and to develop your new skill. 

The course includes the following topics:

• Email Marketing Basics
• Email Marketing Options
• Crafting Great Marketing Emails
• Managing Successful Email Campaigns
• Measuring Success in Email Marketing

Certification Courses:

• Fundamentals of Digital Marketing 
• SEO
• Online advertising
• Promote a business with content

Benefits of choosing Google Digital Garage:

• Online Platform
• Free Courses
• Life time Access
• Flexible
• Interview preparation
• Personalised content

4. Google Primer – Email Marketing Free Course 

Google Primer is an online learning platform for marketing and technology courses owned by Google. It is a very large library of online courses. It offers classes online only. You can get access to these free courses through the Google Primer App. You can install the app from the google play store on your android and log in with your Google account and get access to the free classes. It is a very user-friendly app. Once you download the app it will provide you with entire online courses. The course does not offer certification, but it’s an outstanding way to earn valuable knowledge about business in many different areas.

The Course includes the following topics:

• Why a Business Email Address is good for Business
• Keep Customers Interesting with Email Marketing
• Get to the point: Tips for Crafting Effective Emails
• The Non-Spammy way to Build an Email List
• Make Email Marketing your secret weapon
• Build your Email Marketing A -Team 
• Get your Emails in Shape with Multivariate Testing
• Reach Customers, Not Spam Filters

Certification Courses:

• Fundamentals of Digital Marketing 
• SEO
• Online advertising
• Promote a business with content

Benefits of choosing Google Primer:

• Online Platform
• Free Courses
• Life time Access
• Flexible
• Free access to any business lessons
• Mini quizzes to test your knowledge

5. LinkedIn Learning Email Strategy and Optimization Course

LinkedIn Learning offers an intermediate Email Marketing Course. It is one of the best online platforms to learn about marketing and grow your skills in email marketing. It covers multiple courses. It gives access to email marketing course along with hundreds of other online courses. LinkedIn Learning is not a free learning platform but one of the best online learning platforms. If you are looking forward to purchasing just this Email Marketing course you can purchase it for a one-time fee of $49.99. The course also offers an email marketing certification on completion upon completing the course. 

The Course Includes:

In this course, there are 19 videos and 1-hour content. The modules include 4 lessons, and eight videos.

The topics in this course are:

• Discover the power of Email Marketing
• Fit Email into any Marketing Plan
• Identify all types of emails
• Optimize everything
• Monitor and Revising

Certification Courses:

• Email Marketing Certification
• Web Development
• SEO
• Marketing Tools: Digital Marketing
• Online Marketing
• Social Media
• Content Marketing Certification etc.

Benefits of choosing LinkedIn courses:

• Free Trial
• Certificate Completion
• It’s an online platform
• Multiple Languages are available
• Anyone from anywhere can learn the courses
• 100 % job guarantee

6. Wishpond Email Marketing Masterclass for Beginners

Wishpond Email Marketing Masterclass for Beginners is a website which will teach how to master the basic fundamentals of email marketing. It is one of the best platforms for the beginners. At Wishpond this course was created to help the beginners learn the fundamentals of email marketing, meet your email marketing goals and how to grow your business and career. It is a free online platform. It is one of the best email marketing training courses. To enroll in the Wishpond masterclass you will simply have to create a Wishpond account. The platform offers many other courses too.

The Course Includes:

This email marketing masterclass is a 30-minute course. It includes 7 videos, 1 survey, 7 discussions forums, 7 downloaded items

The Course covers the following topics:

• Introduction to Email Marketing
• Types of Email Marketing
• How to create an Email Marketing Funnel
• Growing your Email List
• A/B Testing your Email Marketing Campaigns
• End up the Line and Feedback

The course does not provide Certification of Completion. There is not much overwhelming amount of information is available about Wishpond, but it simply exists for professionals and if you are looking to gain more knowledge about business in a budget.

Benefits of choosing Wishpond:

• Easy to use
• It offers many other courses
• Comes with a free trial
• Life time access

7. SkillShare Email Marketing Essentials

SkillShare is a best option for online course when it comes to online course. SkillShare is a website with thousands of classes and creative courses. It is an online learning platform. Anyone from anywhere can join the courses. It provides email marketing courses and is only 30 minutes long. This course is free of cost, SkillShare provides various Certification courses but it does not offer an email marketing certification. In order to get access to this course you will have to create a SkillShare account. It is an online learning course with thousands of benefits. There are classes which provides you detailed email marketing courses.

The Course Includes:

The course provides the modules which includes the following topics –

• Introduction
• Your Product
• Core Principles
• Voice and Tone
• Written Elements of Emails
• What to Write
• Core Types of Emails
• Editing Tips
• Final Thoughts

Certification Courses:

• Digital Marketing with Google Ads
• Content Marketing
• SEO Optimization
• Social Media Marketing and Management
• Facebook Instagram Ads for Beginners etc.

Benefits of choosing SkillShare:

• Online Platform
• It is an online course which offers multiple of free courses
• It’s completely free to get started
• Flexible Classes
• You can learn nearly on any topic on SkillShare

8. Simplilearn – Advance Email Marketing Certification Training

Simplilearn is one of the top online certifications. They offer various courses with certifications. Simplilearn offers an Advance Email Marketing Certification Training which will help you in email marketing skills. It is one of the best courses for email marketing. The course is not free, it will cost you $499 but once you enrol the course you will become expert in Email Marketing skills. It also provides Certification of Completion after you complete the course. It is one of the best online email marketing certification courses.

Read Also: Top 10 Free Social Media Marketing Courses

The lessons in this course includes:

• Introduction to Advance Email Marketing
• Write Better Subject Lines
• Develop Emails that Drive Results
• Optimize Your Email Content
• List Management Strategies
• Automating your Emails
• Create Optimal Landing Pages
• Create an Email Campaign Checklist
• GDPR for Digital Marketers

Certification Courses:

• Digital Marketing Certification
• Bootcamp Certification
• Email Marketing Certification
• Digital Marketing and Analytics

Benefits of choosing Simplilearn:

• Online Platform 
• Certification of Completion
• Life time Access
• Job Opportunity

9. Great Learning

Great Learning Email Marketing course will help you know what email marketing means and how to set up an email marketing strategy. Great Learning is one of the online platforms which provides email marketing certification course free. It is one of the best email marketing training courses with certifications. It is one of the best courses for email marketing. It is one of India’s top professional learning companies. It enables everyone to pursue the course online from anywhere and for this you only need an Android mobile, laptop, or desktop.

The Course includes the following topics:

• Email Marketing
• How to build an effective Email Marketing Strategy
• Understanding Customers Journey
• Copywriting
• How to get Email Subscribers
• Testing and Delivery of Emails
• Tips and Tricks for Email Marketing

Certification Courses:

• Email Marketing Certification
• Content Marketing Basics Certification
• Introduction to Digital Marketing
• SEO Marketing Certification
• Search Engine Marketing Certification
• How to start Blogging

Benefits of choosing Great Learning:

• Offers Online Platform
• Offers multiple courses both online and offline
• Job Opportunities
• It offers high quality courses
• It offers various free courses
• Certification of Completion

10. Email Marketing Academy: Master Email Marketing with Klaviyo

Email Marketing Academy Klaviyo is an online free learning platform. Email marketing Academy has multiple different classes. Email Academy helps you to increase your skills and makes you expert in Email Marketing and in business. Learn from Email Academy and become a world class expert in email marketing with Klaviyo. This is the most com prehensive email marketing course where you will learn everything step by step. Klaviyo is a company that provides a marketing platform for email marketing and SMS marketing. It offers Certification of completion with life time access and 100 % job opportunity.

The Course Includes:

The Course offers 1 hour on-demand video. The course offers the following topics – 

• Understand and Navigate the Klaviyo platform with ease
• Create highly optimized and high-quality email marketing campaigns in Kalviyo
• Set up Klaviyo email lists
• Build hyper segmented email lists
• Build squeeze pages that capture emails at high rate
• Learn how to create A/B split test Campaigns with Klaviyo
• Create email content that gets opened and converts
• Learn how to market and profit from your growing email list

Certification Courses:

• SMS strategy Certificate
• Email Marketing Certification
• Product Certificate
• Email Design etc.

Benefits of choosing Klaviyo:

• Online learning platform
• Free
• Certification of Completion
• Life time Access
• Job opportunities

FAQs

1. What is Email Marketing?

Ans: Email Marketing is a marketing that uses email to promote your business products or services. Email sent to a customer can also be considered as email marketing. It involves using email to send advertisements, business, request etc.

2. Name some of the best online Email Marketing courses?

Ans: Some of the best online Email Marketing Courses are:

• MailChimp Email Marketing Course
• Klaviyo 
• Google Digital Garage
• Google Primer
• Great Learning etc.

3. Is Email Marketing Certification worth it?

Ans: Yes, email marketing courses can help you to learn email marketing from beginning to end and will help you to learn email marketing fast through online from home. After you complete the course, you will get a certification which will provide you with multiple job opportunities.

Dev Kirtonia

Hi, I’m Dev Kirtonia, Founder & CEO of Dev Library. A website that provides all SCERT, NCERT 3 to 12, and BA, B.com, B.Sc, and Computer Science with Post Graduate Notes & Suggestions, Novel, eBooks, Biography, Quotes, Study Materials, and more.