Top 10 Free Social Media Marketing Courses

Social Media is very much important in everyone’s life since it plays a very important role. Social Media is very important because it enables everyone to create and sharing of information, ideas, interests, and other forms of expression through communities and networks.

Free Social Media Marketing Courses & Certification

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If you want to build your talent towards social media, whether you are a beginner or a regular on social media, there are various online courses that are perfect for you. In this post, we will discuss the top 10 social media marketing courses & Certifications which will help you to build your skills in social media marketing.

Free Social Media Marketing Courses

1. Hootsuite Academy

Hootsuite Academy is one of the top social media marketing training institutes where you can learn social media marketing courses for free with social media certification. The Hootsuite Academy is an online learning platform to help people develop skills on social media. Hootsuite is the most widely used online platform for managing social media.

NameHootsuite Academy
Founder(s)Ryan Holmes, Dario Meli, David Tedman
TypePrivate, Educational, Social media management, social networking service
IndustriesAdvertising Services
HeadquartersVancouver, Canada
Specialitiessocial media marketing, social selling, Hootsuite, social media advertising, social media strategy and social media ROI

Hootsuite Social media marketing course is a six-hour-long program. The curriculum consists of six chapters, encompassing nearly 80 lessons with topics that include:

  • Social media network overviews
  • Optimize your social media profiles
  • Social media strategies
  • Social content marketing
  • Social advertising fundamentals
  • Social media marketing exam (which is optional)

The training covers the following platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Youtube
  • Pinterest

Hootsuite Platform Certification Course:

  • Social Marketing Certification Course
  • Advance Social Advertising Certification Course
  • Social Selling Certification Course
  • Advance Social Media Strategy Certification Course
  • Social Media and You Certification Course
  • Hootsuite Enterprise Platform Certification Course

Benefits of choosing Hootsuite Academy:

  • It’s Free
  • Certificate of Completion
  • Online learning platforms anyone can pursue the courses
  • Job opportunities
  • Lifetime access

3. HubSpot Academy

HubSpot Academy social media certification course ranks number one in social media marketing for best free online courses for social media marketing. HubSpot Academy is a free online learning centre. They have a popular free course. There are hundreds of free lessons, trainings and courses in social media marketing, content marketing, digital marketing advertising, sales, design and many more. The course teaches professionals how to measure their social media. 

NameHubspot Academy
FoundedJune 2006
FoundersBrian Halligam, Dharmesh Shah
HeadquartersCambridge, Massachusetts, U.S.

It takes five hours to complete and includes nine lessons, 40 videos, and 34 quizzes. The social media marketing certification which offers includes the following topics in its curriculum

  • Developing a Social media strategy
  • Social media listening and monitoring
  • Building a content strategy for social media
  • Extending your reach on social media
  • Using social media to build one-to-one relationship
  • Introduction to social media advertising
  • Measuring your social return on investment
  • Essentials for continued success with social media

HubSpot Academy Certification Courses:

  • Social Media Marketing
  • HubSpot Marketing Software
  • Inbound Marketing Optimization
  • Inbound Marketing
  • Email Marketing
  • Email Marketing
  • Youtube Marketing Courses
  • SEO Marketing etc.

Benefits of choosing HubSpot 

  • Upon completing the course, the student will receive an industry-recognized badge to share on their CV and LinkedIn profiles
  • Free online social media marketing course 
  • It offers multiple courses with various benefits
  • Hubspot allows everyone to receive high-quality education from anywhere 
  • It provides a Certificate of Completion     

3. Facebook’s Blueprint Certification

Facebook’s Blueprint Certification

Facebook Blueprint helps you to earn a certification through an online platform if you plan to use Facebook for social media marketing. It offers various courses and programs that focus on Facebook applications. All professionals and students can benefit from taking courses through Facebook Blueprint. To earn the Facebook Blueprint Social Media Marketing certification, you are required to pass the final exam. Once you earn the certification it can be useful for multiple jobs.

NameFacebook Blueprints

The Course shows how to start an advertising campaign which includes topics such as:

  • When to advertise on Facebook and Instagram
  • A quick guide to Facebook page Ads
  • Where people can see your Facebook Ads
  • Facebook advertising tools etc.

Instagram for Business Facebook Blueprint:

It includes topics as-

  • A beginner’s guide to Instagram for business
  • How to create an Instagram Business account
  • Instagram Insights
  • How to promote your Instagram posts

Facebook Blueprint Certification Courses: 

  • Facebook Certified Digital Marketing Associate
  • Facebook Certified Marketing Science Professional
  • Facebook Certified Creative Strategy Professional
  • Facebook Certified Media Buying Professional
  • Facebook Certified Marketing Developer
  • Facebook Certified Advertising API Developer
  • Facebook Certified Community Manager

Benefits of choosing Facebook Blueprint Courses:

  • It is a 100 % free online platform
  • Short and effective lessons which helps to grow your knowledge
  • Suitable for beginners
  • Includes visuals that aid the learning process

Read Also: Top 10 Digital Marketing Institute in India – Courses, Fees, Location, Admission, and Facilities

4. eMarketing Institute

eMarketing Institute is an online course that enables anyone to take their online course by simply signing with an account. Their courses are 100 % free and unlike any other institutes you do not have to pay for official certification after completing the course. Only you need is to pass the exam. You will get free eBooks and Certifications here. It gives everyone a chance to get certified. 

NameeMarketing Institute
FounderThomas Jaskov.
HeadquartersVirum, Capital Region
IndustriesE-learning Providers
SpecialitiesOnline Marketing Certifications, Free Education, Online Marketing, SEO Certification, Web Analytics Certification, Search Engine Marketing Certification, Digital Marketing Courses, Content Marketing Courses, SEO Course, and Free SEO Course

It includes 25 chapters covering social media topics like: 

  • Marketing for Mobile
  • Blogging
  • Web Analytics
  • Content Sharing
  • The most important Social Media Websites
  • Social Media Engagement
  • Social Media Target Audience
  • Social Bookmarking Websites
  • Approach to social media
  • Social Media ROI
  • Social Media and SEO etc.

Certification Courses:

  • Digital Marketing Courses
  • SEO Optimization
  • Search Engine Marketing Courses and Certification
  • Social Media Marketing
  • Web Analytics Course and Certification
  • E-commerce Course 
  • Email Marketing
  • Content Marketing Course etc.

Benefits of choosing eMarketing institute:

  • eMarketing is an online course which enables anyone to take their online course by simply signing with an account
  • You will get free eBooks and Certifications here
  • Multiple Courses are available
  • Free Marketing Courses
  • Affordable and good career preparation
  • Flexible class hours

5. Quintly Academy’s Social Media Analytics Course

Quintly Academy’s Social Media Analytics Course

Quintly Academy is a social media analytics course that will help you uplift your success towards marketing strategies. It is an online platform where you can learn specialized courses on its online learning platform. This course covers the basics principles of social media analytics, so join the quintly academy today for your free social media courses.

NameQuintly Academy
Founder (s)Alexander Peiniger, Fredrik Born
IndustriesTechnology, Information and Internet
HeadquartersKoln, Nordrhein-Westfalen
SpecialitiesSocial Media Analytics, Social Media Benchmarking, Facebook Analytics, Twitter Analytics, Social Media Statistics, Online Social Media Analytics tool, Pinterest Analytics, Social Media Data Integration etc.

The curriculum contains five modules which contain key social media topics, which include:

  • Social Media Analytics
  • Social Media Benchmarking
  • How to evaluate data you collect
  • How to make an achievable advertising plan
  • Social Media Data Integration
  • Online Social Media Analytics tool
  • Social Media API
  • Social Media Campaigning
  • Social Media Statistics etc.

Quintly Academy Certification Courses:

After completing the course, you will get a certification of completion which you can add it to your resume or your own social media profile.

  • Social Media Analytics
  • Social Media Benchmarking
  • Facebook Analytics
  • Twitter Analytics
  • Instagram Analytics
  • Pinterest Analytics
  • Social Media Statistics
  • LinkedIn Analytics etc.

Benefits of choosing Quintly Academy Courses:

  • It offers free social media analytic courses
  • Job opportunities
  • Lifetime Access
  • Flexible 
  • Easy and Competitive

6. Tai Lopez Social Media Marketing Agency 3.0

Tai Lopez Social Media Marketing Agency 3.0

Tai Lopez Social Media Marketing Agency is a 4-month online program. The program teaches you about social media from tip to toe. It is one of the best platforms where you can learn a lot about social media marketing courses. The main aim of this program is to teach you things which you need to know to start your online agency. Tai Lopez offers online classes only, and will provide you a certification of completion.

NameTai Lopez
FounderTai Lopez
IndustriesE-learning providers
HeadquartersChicago, illinois

The courses include the following topics:

  • Introduction
  • Social Media Marketing
  • SEO Analytics
  • Facebook
  • Twitter
  • Instagram
  • Social Media Optimization etc.

Tai Lopez Certification Courses:

  • Digital Marketing
  • Search Engine Conquest
  • Online Course and Social Media Marketing
  • SEO 
  • Social Media Marketing Specialist Certificate etc.

Benefits of choosing Tai Lopez Social Media Marketing Agency 3.0 Courses:

  • Flexible class hours
  • Good teachers
  • Affordable
  • Amazing online courses
  • Certification of completion

Read Also: Top 10 Free Content Marketing Courses & Certification online

7. Udemy Social Media Marketing

Udemy Social Media Marketing

Udemy is a free leading online course that uplifts you to grow professionally and personally. It is an online video course where you can learn about various topics related to marketing and many more. Here you can learn about social media marketing which relates to marketing business. Learn with Udemy and become a pro in social media marketing.

FoundedMay 2010
FounderEren Bali, Gagan Biyani and Oktay Caglar.
HeadquartersSan Francisco
IndustriesE-learning Providers
Specialitiese-learning, education, skills, technology, internet, marketplace, and online learning, social media marketing etc.

The course includes the following topics:

  • Understand the social media foundations
  • Build a social media strategy
  • Understand the basic of Youtube, Facebook, Google, Twitter, Instagram and Blogging
  • Advance features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risk of social media

Udemy Certification Courses:

  • Content Marketing
  • Digital Marketing
  • SEO
  • Email Marketing
  • Web Design
  • Social Media Marketing etc.

Benefits of choosing Udemy Courses:

  • Udemy offers both free and paid courses
  • Wide range of language available
  • Udemy courses are quite affordable
  • It offers multiple free courses
  • Udemy will grant you with lifetime access
  • Certification of completion

8. Cornell University Social Media Marketing Certificate

Cornell University Social Media Marketing Certificate

Cornell University offers an online course in social media marketing, through which students can learn how to handle social media and how to plan a successful social media marketing campaign. It is one of the leading platforms for students and professionals to learn about social media who want to grow their skills in social media. It offers various courses on social media marketing and many more. In this course of social media marketing, you will learn to create platform strategy. 

NameCornell University
FoundedApril 27, 1865
FounderEzra Cornell and Andrew Dickson White
TypePrivate, Educational
HeadquartersIthaca, New York
IndustriesHigher Education
SpecialitiesEducation and Research and many online courses including Social Media Marketing etc.

It offers a course which is three months long and involves core classes to complete, which includes the following topics:

  • Social Media Strategy
  • Social Media Marketing across the Purchase Funnel
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Marketing Symposium 

Cornell University Certification Courses:

  • Marketing Strategy
  • Marketing Analytics
  • Social Media Marketing
  • Growth Marketing
  • Digital Marketing
  • Brand Management
  • Hospitality Digital Marketing
  • Corporate Communication etc.

Benefits of choosing Cornell University Courses:

  • Flexible Classes
  • Get access to lifetime
  • It helps you to grow your knowledge
  • Awesome Alumni
  • Provides endless opportunities

9. Boot Camp Digital’s Social Media Certification

Boot Camp Digital’s Social Media Certification

Boot Camp Digital Social Media Marketing Certification course consists of 42 hours of online training through video tutorials that teach a variety of important skills for social networking professionals. You can start and finish whenever you want to. This course provides you certification. Professionals can benefit from this certification. It is helpful for many marketing positions including brand marketers, blog writers and content strategies. 

NameBoot Camp Digital
FounderKrista Nehar
HeadquartersCincinnati, Ohio
IndustriesEducational Administration Programs
SpecialitiesInternet Marketing, Social Media Marketing, Corporate Training, Keynote Speaker, Online Training, Social Media Certification, e-learning, Digital marketing, Digital Strategy, Social Media Strategy, Digital Marketing Certification, SEO Certification etc.

The Boot Camp Social Media Marketing course includes the following topics:

  • Blogging
  • Social Media Marketing
  • Social Media Strategy
  • Social Media Consulting
  • Measuring social media etc.

Boot Camp Certification Courses:

  • Social Media Certification
  • Digital marketing Certification
  • SEO Certification
  • Content marketing Certification
  • Internet Marketing Certification etc.

Benefits of choosing Boot Camp Courses:

  • Boot Camp helps you to find full time job
  • It provides one-on-one instruction
  • Professionals and students can benefit from their certification
  • It offers lots of opportunities
  • It offers many marketing courses

10. Twitter Flight School’s Social Media Marketing Badges

Twitter Flight School’s Social Media Marketing Badges

Twitter Flight School has everything that you need to learn and earn. Twitter Flight School is a free online education program. If you are planning to use Twitter for social media marketing then it may be helpful to earn learning badges or awards. Instead of Certification you will get badge after completing your course in social media marketing which you can list in your resume or on a professional portfolio website. Join Twitter Flight School now to learn everything you need to know about Twitter Ads.

NameTwitter Flight School
TypeE-learning, online

The Course includes the following topics with Certification

  • Twitter Ad Fundamentals
  • Twitter Ads Manager
  • How to create and execute video campaigns on Twitter
  • How to create and manage objective based campaign
  • How to integrate Twitter into a TV campaign
  • How to drive website traffic and conversions

Benefits of choosing the Twitter Flight School Course:

  • It is 100% free platform
  • Courses are available in many languages
  • Detail knowledge on Twitter
  • Offers a Twitter Flight School badge after completion of the course


  1. What is Social Media Marketing?

Ans: It is an Internet marketing platform which enables you to interact with customers to build brands, increase sales etc. The Social media platforms enable brands to connect with their audience.

  1. What are the benefits of Social Media Marketing?

Ans: Some of the benefits of social media marketing are:

  • It builds relationship with audience
  • Increase your visibility
  • Increase in Sales
  • Better Customer Service and Improve Audience Insights
  • Increase Brand Awareness
  1. Are Free Social Media Marketing Course worth it?

Ans: Yes, offcourse all you need is time and full dedication on yourself and motivation to take the online course. If the course you take offers certificate and badge after completion of the course then it is worth it. You can upload your certificate or badge on your resume for jobs.

  1. Name some of the online learning platforms where I can pursue free online Social Media Marketing courses.

Ans: Some of the Platforms where you can pursue free social media marketing courses are:

  • Hootsuite Academy
  • HubSpot Academy
  • Facebook Blueprint Certification
  • Twitter Flight School etc. 

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