NIOS Class 12 Mass Communication Chapter 28 Communication Through Traditional Media, Solutions to each chapter is provided in the list so that you can easily browse through different chapters NIOS Class 12 Mass Communication Chapter 28 Communication Through Traditional Media and select need one. NIOS Class 12 Mass Communication Chapter 28 Communication Through Traditional Media Question Answers Download PDF. NIOS Study Material of Class 12 Mass Communication Notes Paper 335.
NIOS Class 12 Mass Communication Chapter 28 Communication Through Traditional Media
Also, you can read the NIOS book online in these sections Solutions by Expert Teachers as per National Institute of Open Schooling (NIOS) Book guidelines. These solutions are part of NIOS All Subject Solutions. Here we have given NIOS Class 12 Mass Communication Chapter 28 Communication Through Traditional Media, NIOS Senior Secondary Course Mass Communication Solutions for All Chapters, You can practice these here.
Communication Through Traditional Media
Chapter: 28
TEXT BOOK QUESTIONS WITH ANSWERS
INTEXT QUESTIONS 28.1
1. From the list given below, pick out the characteristics of traditional media.
(i) Caters only to rural areas.
(ii) Requires basic infrastructure.
(iii) Requires electricity.
(iv) Need based medium.
(v) Involves entertainment.
(vi) Creates expectations or false desires in the audience.
(vii) Flexible medium.
viii) Natural medium.
(ix) Consists of language barriers.
(x) Consists of advertisements.
Ans. (i) Caters only to rural areas.
(vi) Creates expectations or false desires in the audience.
(vii) Flexible medium.
(viii) Natural medium.
INTEXT QUESTIONS 28.2
1. Recall at least three occasions/situations in which the traditional form of communication takes place.
(i)
(ii)
(iii)
Ans. (i) Communication in a social gathering.
(ii) Communication during festivals.
(iii) Communication at village fairs.
(iv) any other.
2. List three forms of traditional media used to communicate development messages to people.
(i)
(ii)
(iii)
Ans. (i) Street theatre.
(ii) Religious songs.
(iii) Ritualistic dances.
(iv) Any other.
INTEXT QUESTIONS 28.3
1. What do you understand by ‘ballads’.
Ans. A ballad is a poem usually set to music and is often a story told in the form of a song.
2. List any two environmental issues for which you can use traditional media?
Ans. (i) Save the earth.
(ii) Ban on use of plastics.
(iii) Any other.
INTEXT QUESTIONS 28.4
1. Name any two government bodies which are promoting traditional media.
Ans. (i) Songs and Drama Division.
(ii) Lalit Kala Academy.
(iii) Any other.
2. List two ways in which traditional forms of media can be preserved.
Ans. (i) Watching traditional performances.
(ii) Writing about traditional media.
(iii) Any other.
TERMINAL QUESTIONS
1. Describe the role of traditional media:
(i) As a vehicle of communication.
(ii) As a part of socio-cultural and ritualistic communication.
Ans. (i) Traditional media requires only a certain amount of space to perform. For example, a street play can be performed in front of a tea stall or under the shadow of a tree. It is therefore a flexible, live and natural medium to communicate with the audience.
For communication to reach a common person, it must be simple and free from language barriers. Traditional media fulfills these requirements.
Traditional media are vehicles of communication which are rich in variety. They are readily available and economically viable. Men and women of different age groups enjoy them. They win the confidence of rural masses, as they are live. In fact, traditional media create a face to face situation between the communicator and the receiver of the message.
Have you ever seen a puppet show or a street theatre performance? These are the modern forms of traditional media which have adopted various techniques and forms form traditional forms such as dramas, story telling, song and music.
Traditional media are free from such advertisements. This is one of the unique characteristics of traditional media. Mass media, being funded by the advertisers might result in sometimes becoming biased or filling the media with the content which is not relevant to the common people. Traditional media being free from advertisements communicate what is always need based and purposeful. They try to share messages about various facets of a problem or issue and convey information which will benefit the audience.
Entertainment is always a part of traditional media. Along with entertainment, educating the audience on various issues is an important characteristic of traditional media. Entertainment is one of the interesting ways to involve the audience. Messages are communicated with a blend of entertainment, education and communication. They do not create any false desires or expectations.
(ii) People in village get together and participate actively in festivals. There are sometimes separate games and activities for the old and young, men, women and children. Participating in these games will not only yield relaxation but also entertainment and develop team spirit amongst the people.
These are one of the best forms of communication. One can notice that communication always flows in these activities. They are intimate and personal and effective for easy adoption.
Traditional media forms are a part of the way of life of a community and provide acceptable means of bringing development issues into the community on its own terms. In India, they have proven to be successful mass motivators.
Traditional performances like ritualistic dances, religious songs and mythology based rural plays which are highly popular, have been used to convey messages on population, health and hygiene to the rural masses.
Cross cultural communication hurdles are not encountered here.
When people get together at one place, communication flows among them there is always a possibility of discussion on various issues.
A social, ritual or cultural gathering will initiate a discussion and communication begins. A market, festival, ritual, village fair or a celebration are all situations where traditional communication takes place.
Traditional media like street plays, songs and dances have a special role in harnessing developmental messages in India. Various governmental bodies like song and drama division, educational institutions and non- governmental organizations use traditional media for creating awareness amongst people. Their primary appeal is to the emotion rather than intellect. They utilize an immense variety of forms and themes to suit the communication requirements of the masses.
2. Explain how we can use traditional media for development issues?
Ans. Traditional media can be used to create awareness and sensitise people on various social issues. For example, it may not be easy to awareness on an issue such as HIV/AIDS using face to face communication. Such an issue can be explained through a puppet show which may be more convenient and effective. Traditional media is very useful to deal with sensitive issues of health, where face to face communication may not be suitable. During the freedom struggle also many of these performing arts have played a vital role in spreading the spirit of freedom movement. In our country, the government has been successful in spreading messages of family planning, polio immunisation etc through traditional media.
Street theatre is a combination of traditional theatre forms and uses its techniques. Due to their flexibility in staging the short play at any place at any time, they always have an audience for their messages. The mix of songs, drama and music make the messages on social issues like child labour, individual diferences, environment, health issues, women etc motivate viewers and leave an unforgettable impact.
3. Discuss the problems faced by traditional media forms for their survival?
Ans. Presently many of the performers, due to the advent of television and other modern mass media have changed their creative professions. It is a dangerous situation to lose one’s own past and cultural history. These mediums are not taught in schools or universities. But they are learnt by interested young people to carry them from one generation to another generation. There are many oral traditions of which there is no written documentation. The stories and songs are orally learnt from each other and preserved in the minds of the people. If there are no takers of these mediums, then these mediums will gradually be lost.
The advent of modern mass media technologies which have started recording these mediums are posing a threat to these mediums.
Changes is inevitable. The changing face of communication and media is limiting the space for traditional media. The debate these days is how far one can retain these mediums in their own forms? With the changing audience, these forms are also affected by modern technologies and themes. Stories of ‘raja’ and ‘rani’ or mythological stories and themes are fast disappearing. Performers are leaving their creative arts because of lack of financial support and patronage from people.
But the challenge that lies ahead of us is to save the few traditional forms of media from fast eroding and reviving the older forms to present them for future generations.
Very Short Type Questions Answer
1. Are there any advertisements in traditional media?
Ans No.
2. What are three things present in messages of the traditional media?
Ans. Entertainment, education and communication.
3. In what traditional performance messages are conveyed to rural masses?
Ans. Through dances, religious songs and mythology.
4. Which factor determines the viability of a traditional medium for rural communication.
Ans. Flexibility.
5. What is a ballad?
Ans. A ballad is a poem usually set to music and is offen a story told in the form of a song.
6. Name some institutes that the government of India has established to revive the traditional media.
Ans. Song and Drama Division, Sangeet Natak Academy, Lalit Kala Academy, Directorate of Audio-Visual publicity.
7. Which media is threat to the traditional media?
Ans. Mass media.
Short Type Questions Answer
1. Traditional media create face to face situation. Explain this statement.
Ans. Traditional media are vehicles of communication which are rich in variety. They readily available and economically viable.. Men and women of different age groups enjoy them. They win the confidence of rural masses, as they are live. In fact, traditional media create a face to face situation between the communicator and the receiver of the message.
2. Traditional media are free from advertisements. Explain.
Ans. Traditional media are free from advertisements. This is one of the unique characteristics of traditional media. Mass media, being funded by the advertisers might result in sometimes becoming biased or filling the media with the content which is not relevant to the common people. Traditional media being free from advertisements comunicate what is always need based and purposeful. They try to share messages about various facets of a problem or issue and convey information which will benefit the audience.
3. What things are provided by the traditional media?
Ans. Entertainment is a part of traditional media. Along with entertainment, educating the audience on various issues is an important characteristic of traditional media,. Entertainment is one of the interesting ways to involve the audience. Messages are communicated with a blend of entertainment, education and communication. They do not create any false desires or expectations.
4. How are games played in festivals, in villages useful?
Ans. People in villages get together and participate actively in festivals. There are sometimes separate games and activities for the old and young, men, women and children. Participating in these games will not only yield relaxation but also entertainment and develop team spirit amongst the people.
These are one of the best forms of communication. One can notice that communication always flows in these activities. They are intimate and personal and effective for easy adoption.
5. How traditional media helps in community development?
Ans. Traditional media forms are a part of the way of life of a community and provide acceptable means of bringing development issues into the community on its own terms. In India, they have proven to be successful mass motivators.
6. Why is cross cultural communication not hurdles in the traditional media?
Ans. Cross cultural communication hurdles are not encountered in traditional media. Though these mediums are culture and regional specific, they can communicate the solidarity and friendship with each other through non- verbal communication. Performances and fine arts need no language.
7. What types of communication take place in a market place, exhibition or a social gathering?
Ans. When people get together at one place, communication flows among them and there is always a possibility of discussion on various issues.
A social, ritual or cultural gathering will initiate a discussion and communication begins. A market, festival, ritual, village fair or a celebration are all situations where traditional communication takes place.
But for every situation we require a separate mode of communication. The uniqueness of traditional media helps to cater to the specific needs of these situations.
Long Type Questions Answer
1. What are applications of traditional media?
Ans. Traditional media can be used to create awareness and sensitise people on various social issues. For example, it may not be easy to create awareness on an issue such as HIV/AIDS using face to face communication. Such an issue can be explained through a puppet show which may be more convenient and effective. Traditional media is very useful to deal with sensitive issues of health, where face to face communication may not be suitable. During the freedom struggle also many of these performing arts have played a vital role in spreading the spirit of freedom movement. In our country, the government has been successful in spreading messages of family planning, polio immunisation etc. through traditional media.
Let’s take example of a ballad. A ballad is a poem usually set to music and is often a story told in the form of a song. Ballads are also referred to as ‘bullets’ because they are very powerful and can communicate effectively. Issues relating to the environment, energy conservation, dowry etc are made simple and sung publicly using the ballad form. Such songs are often humorous also. The rhythmic play or words in a ballad make the messages work effectively on listeners. Street theatre is a combination of traditional theatre forms and uses its techniques. Due to their flexibility in staging the short play at any place at any time, they always have an audience for their messages. The mix of songs, drama and music make the messages on social issues like child individual differences, environment, health issues, women etc motivate viewers and leave an unforgettable impact.
While using traditional media for spreading social messages, the original form of media should not be changed. There is always the risk of distorting these forms of traditional mediums while using them for conveying messages on social issues. One must use them carefully without hurting the style, form and presentation of these forms.
2. How can traditional media be sustained and revived?
Ans. After a performance, viewers generally contribute money to keep the artists and the art alive. It is the people, rather our parents and grandparents who have contributed to these art forms. The money which comes from the audience helps them to survive, grow and contribute more innovative programmes from time to time.
Presently many of the performers, due to the advent of television and other modern mass media have changed their creative professions. It is a dangerous situation to lose one’s own past and cultural history. These mediums are not taught in schools or universities. But they are learnt by interested young people to carry them from one generation to another generation. There any many oral traditions of which there is no written documentation. The stories and songs are orally learnt from each other and preserved in the minds of the people. If there are no takers of these mediums, then these mediums will gradually be lost.
Our society needs to contribute to save these mediums. We can encourage these mediums by viewing, writing, talking and learning about them and as a whole knowing them.
For revival and survival of traditional media, the government has established bodies like the Song and Drama division, Sangeet Natak Akademi, Lalit Kala Academy, Directorate of Audio-Visual Publicity etc. at the national, state and district levels.
The advent of modern mass media technologies which have started recording these mediums are posing a threat to these mediums. Though mass media has its potentiality in mass communication, traditional mediums are always simple and useful for better human relations.
Changes is inevitable. The changing face of communication and media is limiting the space for traditional media. The debate these days is how far one can retain these mediums in their own forms? With the changing audience, these forms are also affected by modern technologies and themes. Performers are leaving their creative arts because of lack of financial support and patronage from people.
As long as this media form is respected, they can be kept alive for future generations. These are all great treasures of our culture and tradition.
But the challenge that lies ahead of us is to save the few traditional forms of media from fast eroding and reviving the older forms to present them for future generations.
