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NIOS Class 10 Entrepreneurship Chapter 4 Creativity: Necessity for Entrepreneurial Success
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Creativity: Necessity for Entrepreneurial Success
Chapter: 4
Intext Questions 4.1
1. State whether the following statements are TRUE or FALSE:
(a) Creativity is the heart of entrepreneurship.
Ans: True.
(b) Extrinsic motivation relates to tangible reward.
Ans: True.
(c) Economic theory of creative destruction was proposed by Joseph Schumpeter.
Ans: True.
2. Fill in the blanks:
(a) An entrepreneur must be ………………….about his ideas and willing to take risk.
Ans: Passionate.
(b) Creativity gives a competitive edge to business to increase turnover as a result of consumers’ ………………….
Ans: Satisfaction.
(c) The creative imagination must have a…………………, an objective to serve the responsibilities of the business.
Ans: Purpose.
3. Choose the correct answer:
(a) Which of the following is not a feature of creativity?
(i) Originality of ideas.
(ii) Knowledge.
(iii) Ability.
(iv) Imagination.
Ans: (ii) Knowledge.
(b) When the share of enterprise sales is more in total market sales, it is said to be:
(i) Increased revenue.
(ii) Increased profits.
(iii) Market share.
(iv) All of the above.
Ans: (iii) Market share.
Intext Questions 4.2
1. State whether the following statements are TRUE or FALSE:
(a) Blue hat represents sky which focuses on process control.
Ans: True.
(b) Green hat stands for growth which focuses on creative solutions to a problem.
Ans: True.
(c) Six Thinking Hats technique was developed by Edward de Bono.
Ans: True.
(d) A Road Bridge technique can be applicable to solve the problem of congestion of road bridges.
Ans: True.
2. Fill in the blanks:
(a) When the solution to the problems can be found out by unorthodox methods, it is known as……………..
Ans: Lateral thinking.
(b) ………… means leaving behind traditional modes of thought and throwing away preconceptions.
Ans: Lateral thinking.
(c) The term, lateral thinking was coined by…………….
Ans: Edward de Bono.
(d) ……………. are drawn on paper or white board.
Ans: Mind maps.
(e) SCAMMPERR technique is concerned with………………
Ans: Brainstorming.
(f) ……………. approach uses an optimistic viewpoint identifying all the benefits and gives a sense of encouragement.
Ans: Yellow hat.
3. Match the following:
| Column A | Column B |
| (a) White hat | (i) Focuses on process control |
| (b) Red hat | (ii) Focus on available data. The idea is to analyse past trends which is extrapolated. |
| (c) Blue hat | (iii) Indicate discernment which shows legality, judgement, morality. |
| (d) Green hat | (iv) This approach uses optimistic viewpoint identifying all the benefits and gives a sense of encouragement. |
| (e) Yellow hat | (v) Stands for creativity and a creative solution to a problem is developed. |
| (f) Black hat | (vi) This approach use feelings, emotions, intuition, hunches to address a problem. |
Ans:
| Column A | Column B |
| (a) White hat | (ii) Focus on available data. The idea is to analyse past trends which is extrapolated. |
| (b) Red hat | (iv) This approach uses optimistic viewpoint identifying all the benefits and gives a sense of encouragement. |
| (c) Blue hat | (i) Focuses on process control |
| (d) Green hat | (v) Stands for creativity and a creative solution to a problem is developed. |
| (e) Yellow hat | (iv) This approach uses optimistic viewpoint identifying all the benefits and gives a sense of encouragement. |
| (f) Black hat | (iii) Indicate discernment which shows legality, judgement, morality. |
Intext Questions 4.3
1. State whether the following statements are TRUE or FALSE.
(a) Hindrances are the support in the way of creativity.
Ans: False.
(b) If you dislike uncertainty, you will fear being creative.
Ans: True.
(c) Self-confidence means the trust or faith in you with respect to abilities.
Ans: True.
2. Fill in the blanks with appropriate words:
(a) A set way of thinking which tends to occur subconsciously because of which people fail to think differently as per need of hours is called as…………………
Ans: Habit thinking.
(b) Sometimes, too much cooperation can………..the team’s best ideas from being shared.
Ans: Prevent.
3. Match the following:
| Column A | Column B |
| (a) Lack of committed resources | (i) Environmental hindrances |
| (b) Need for conformity | (ii) Tactical hindrances |
| (c) Lack of follow up | (iii) Personal hindrances |
Ans:
| Column A | Column B |
| (a) Lack of committed resources | (i) Environmental hindrances |
| (b) Need for conformity | (iii) Personal hindrances |
| (c) Lack of follow up | (ii) Tactical hindrances |
| Terminal Questions |
1. What is entrepreneurial creativity?
Ans: Entrepreneurial creativity is defined as the paradigm shift in generation and implementation of novel, appropriate ideas to establish a new venture that results in the improved efficiency or effectiveness of a system. Its two important aspects are process and people.
2. What do you mean by ability?
Ans: Ability is to imagine or invent something new. It is not only qualification but also skills to do a particular task in a productive manner.
3. What is meant by originality of imagination?
Ans: The originality of imagination refers to the ability to produce unique and innovative ideas, concepts, or creations that have not been seen or experienced before. It involves thinking in novel ways, breaking away from conventional patterns or norms, and generating fresh perspectives or insights. Originality of imagination is often prized in various fields such as literature, art, science, and technology, as it can lead to the development of groundbreaking innovations, artistic masterpieces, or transformative discoveries.
4. What are the ingredients of creativity?
Ans: The right ingredients for a successful brainstorming session:
(i) Passion.
(ii) Safe space.
(iii) Humour.
(iv) Doubt.
(v) Rigour.
(vi) Preparation.
5. What is lateral thinking?
Ans: Lateral thinking means, leaving behind traditional modes of thought and throwing away preconceptions. It is a method of solving problems through an indirect and creative approach.
6. What do you understand by brainstorming?
Ans: This technique was developed by Alex F. Osborn in 1957. Brainstorming means, a team of members generates a large amount of alternative fruitful ideas on a specific problem without any criticism and then evaluates each idea with pros and cons. This is done with the active cooperation of team mates and the chairperson, and makes a comprehensive checklist to eliminate the ideas that are clearly unworkable but retain all that is worth further consideration.
7. What is mind mapping?
Ans: This technique was developed by Tony Buzan and is also called spider diagram drawn to represent ideas and notes in continuous tree-diagrams. Mind maps are drawn on paper or a white board. The starting point is the central idea written at the centre of a large paper or white board representing the theme for which the mind-map is to be drawn. Then, subtopics are written as an extension of the main topic representing a separate branch of the tree emerging from the central topic.
8. One’s destination is never a place, but a new way of seeing things. Explain.
Ans: This quote, often attributed to Henry Miller, encapsulates the idea that the true value of a journey lies not only in reaching a physical destination but also in the transformation of perspective and perception that occurs along the way. The true essence of a journey lies not in the physical location one reaches, but rather in the transformative shift in perspective that occurs along the way.
9. Describe the necessity of creativity in entrepreneurship.
Ans: The necessity of creativity in entrepreneurship are as follow:
(i) Foster Innovation: Creativity is the heart and innovation, the oxygen for the success of the organisation. An idea which is unique is an invention, but an idea which is unique as well as useful, is an innovation. In simple terms, innovation refers to the commercialization of invention.
(ii) Leads to Higher Overall Success: Organisations need creative people. They could bring great benefits if their skills are adequately shaped and harnessed.
(iii) Encourages People to Think: Thinking is a prerequisite for creativity. Thinking works best when coupled with sharp, highly focused and disciplined way of thinking.
(iv) Helps Transcend Boundaries: Most path-breaking discoveries are made when two or more unrelated disciplines collide in a positive way.
(v) Helps Increase Productivity: Creativity may result in creative products and services which may increase productivity by creating demand in the markets.
(vi) Help Exploit Employee Potential: Today’s employees are realising that there is an ocean of information and creative ideas that are dormant and untapped at all levels.
(vii) Development of Creativity: Creativity is an intrinsic trait with renewable resources that can be tapped anytime and be learned. We are all born with creative potential and thought process which can be developed and reinforced.
(viii) Increased Revenue: Creativity gives a competitive edge to business to increase turnover as a result of consumers’ satisfaction.
(ix) Greater Market Share: Business is selling experiences in addition to products/services, which leads to increased market share or the share of enterprise sales in total market sales.
10. Explain environmental hindrances and measures to overcome them.
Ans: Environmental Hindrances are as follows:
(a) Reliance on experts: The first rule in working with experts is to stop asking them to solve your problem as they use jargon which you may not understand. Get them to point you in the right direction for the resources you need to understand the system. The expert may be misaligned and may be burdened by the curse of knowledge.
(b) Lack of committed resources: Committed resources are acquired in advance for multiple periods before the demand for resources is known. This is also known as economic barriers which are capital, labour and raw material.
(c) Top-down decision making: Top-down approach of decision making in which actions and policies are initiated at the highest level. Keep it hierarchical with the assistance of black boxes which makes it easier to manipulate.
(d) Too much cooperation: Too much cooperation leads to conflict, group thinking, social loafing and communication breakdown. Sometimes, too much cooperation can prevent the team’s best ideas from being shared.
(e) Too much competition: unhealthy competition or cut throat competition are nightmares. They are capable of creating a win or lose situation.
Measures to overcome environmental hindrances are as listed below:
(i) Change in Attitude: Positive attitude of entrepreneurs helps in getting success.
(ii) Economic environment: It includes economic stability and trade cycles. Economic environment is an uncontrollable factor for entrepreneurs but it can be predicted to some extent by observing the stability of government policies like industrial policy, licensing policy, fiscal policy and financing policy.
(iii) Business environment: It includes working conditions, and competition which affect entrepreneurship development in the country. Working conditions can be improved by making strict regulations. Competition cannot be eliminated but can be controlled to be healthy.
(iv) Decision-making: Decision-making should be quick and contribution of all the level of authority is solicited specially those who are responsible and accountable for delegation of authority is indispensable.
11. Explain tactical hindrances and measures to overcome them.
Ans: The tactical hindrances are discussed below:
(a) Lack of ideas generation skills: Ideas may come and go frequently but we are not to tap the right idea which has the strength to convert into opportunities.
(b) Undirected problem-solving techniques: Generally, solving any problem has set process like, first understand the problem, then devise a plan or translate the problem towards a solution, carry out the plan or solve the issue and lastly, look back or check and interpret the process you followed.
(c) Poor execution of techniques: Execution refers to getting things done. Poor execution can ruin all efforts. It may be because of lack of leadership, too much or too little delegation, and unproductive meetings.
(d) Lack of follow up: Revisiting a decision, getting a feedback, monitoring, measuring effectiveness are the ways for follow up. A person who does not pay attention to these will prove lack of experience.
Measures to overcome tactical hindrances are:
(i) Idea generation and idea validation: A passionate entrepreneur will automatically develop skills in the task domain. This includes knowledge of the problem area and the technical skills required in solving it. The entrepreneur will also verify whether or not the idea is realistic and has useful application.
(ii) Assessing outcomes: Execution of ideas after evaluating pros and cons will derive goals. Monitoring and getting feedback at every stage of the operation is vital, without which, desired result is not possible.
12. Explain personal hindrances and measures to overcome them.
Ans: Personal Hindrances means Few people take up entrepreneurship as a career. Even among the societies which are considered entrepreneurially progressive, only a select few dare to set up their own business due to several reasons.
Some of these reasons are:
(a) Lack of confidence: Self-confidence refers to the trust or faith in your own abilities. Lack of confidence means you feel weak, insecure and powerless due to lack of knowledge, skills and abilities.
(b) Need for conformity: People have a strong need to conform to individual as well as socially accepted standards, conventions, rules, or laws. Straying from the same may risk social rejection.
(c) Habit thinking: Habit thinking means a set way of thinking which tends to occur subconsciously.
(d) Dislike of uncertainty: The world of business is full of uncertainty because of its unpredictable nature. If you dislike uncertainty, you will fear being creative.
(i) Measures to overcome personal hindrances: Many personal skills are required for entrepreneurial development. These include technical knowledge, common sense, managerial capacity like planning, organising, directing and controlling and humane behaviour. They help create a strong entrepreneurial culture.
