Top 10 Free and Paid Online SEO Courses with Certifications

SEO (Search Engine Optimization) is a technique for improving the quality and quantity of websites through search engines or natural search results in search engines. Search Engine Optimization means ranking your page higher on Google. Today we are going to discuss the top leading SEO Courses which you can learn online and free of cost. 

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In this post, you will be able to know the top courses in SEO marketing where you can enroll yourself for free. The top SEO Marketing courses where you can enroll yourself for training/learning SEO are:

Online SEO Courses

The best Institute where you can enroll for SEO Courses with Certification are:

1HubSpot Academy
2SEMrush Academy
3eMarketing Institute
4LinkedIn Learning
9Moz SEO Essentials Certification Series

1. HubSpot Academy

HubSpot Academy

HubSpot Academy provides a free SEO Certification course. HubSpot provides a free SEO crash course. This course is for the ones who doesn’t want to waste their time and money and need a quick learning tip. In this course, you will be receiving an email every single day for five days which you will read every single day and you will learn about SEO marketing. This is a short training but in this short training, you will learn the basics needed to help you succeed in SEO marketing. This course is absolutely free as HubSpot is a free online learning platform. If you complete the crash course you will be provided a Certification of Completion.

NameHubSpot Academy
Course NameSEO Training Course 
FoundedJune 2006
FoundersBrian Halligam, Dharmesh Shah
HeadquartersCmbridge, Massachusetts, U.S.

The Course Includes:

The course includes 6 lessons 26 videos 5 quizzes and 2:24 hours. 

 It includes the following topics:

  • Developing an SEO Strategy
  • Scaling your link-building campaigns
  • Earn links from external sources
  • Understand how search engines crawl your website
  • Enhancing a Website’s SEO
  • Fundamentals of an effective SEO Content Strategy
  • Cover both On Page and Off Page SEO
  • How do they do SEO at HubSpot blog
  • How to create and execute a guest blogging campaign

Certification Courses:

Benefits of choosing HubSpot:

  • HubSpot allows everyone to receive high quality education from anywhere 
  • It is a free education platform
  • It provides a Certificate of Completion                  
  • It provides free marketing courses
  • It offers short training

2. SEMRUSH Academy – SEO Courses (On-Page and Technical SEO Course and Toolkit Course)

SEMrush provides a free SEO course. SEMrush provides two types of SEO courses On-Page and Technical SEO course and a toolkit course. Learn with SEMrush SEO course which is 100 % free of cost. SEMrush Academy offers all the fundamentals of SEO which will help you to become a pro at SEO. SEMrush provides knowledge for free by the top experts Greg Gifford and Bastian Grimm. In SEMrush Academy you will also learn how to use the SEMrush toolkit. One of the advantages to take any course in SEMrush is that all the courses are totally free. SEMrush Academy also provides a Certification of Completion after you complete the course. After completing the course SEMrush will conduct an exam and all you need is to pass the SEMrush Certification Exam for your SEO Certification.

NameSEMrush Academy
Course NameSEMrush SEO Courses
FounderOleg Shchegolev, Dmitri Melnikov.
HeadquartersBoston, Massachusetts, USA
IndustriesTechnology, Information and Internet
SpecialitiesInternet Marketing SEO Marketing, SEM, Content Analysis etc.

On-Page and Technical SEO Course

The Course Includes:

  • SEO Auditing your website
  • Identifying and Fixing Crawlability issues
  • Tips on how to create SEO-friendly Content
  • Tips on how to improve your on-page SEO

SEO Toolkit Course:

Another SEO Course from SEMrush is SEO Toolkit Course. 

The course includes the following topics:

  • Keyword Research and Analysis
  • Backlinks Profile Analysis
  • Organic Traffic Analysis
  • ON-Page SEO Checker
  • Site Auditing
  • Content SEO Analysis
  • SEO reporting

What is special about this course is that it shows you how to use the SEMRUSH toolkit at every stage. So, by enrolling in this course, you will learn SEO marketing and you will learn for free as they don’t charge money. So, enroll in this course now and learn SEO from A to Z.

Certification Course:

  • SEO Marketing Certification 
  • Advance Content Marketing Certification
  • SEM Courses
  • Digital Marketing Certification
  • Online Marketing etc.

Benefits of choosing SEMRUSH:

  • Online platform
  • Offers several free courses
  • It is an outstanding tool for SEO Optimization
  • Life time Access
  • Certification of Completion

3. eMarketing Institute Free SEO Course (Beginners Level)

Free Affiliate Marketing Course and Certification

eMarketing Institute offers free beginners level courses. If you are completely new and don’t know much about SEO then eMarketing is such a platform where you will learn SEO from the beginning as it provides a beginners level courses. eMarketing Institute is a free online course where you will be provided free eBooks and free certification on various topics. In order to get certified, you will have to give the exam conducted by the institute which carries 50 multiple choice questions and you must answer at least 25 correct answers out of 50 questions. The passing score is 50 %. So, why wait and think, you are getting such a great opportunity to learn about SEO online, and that to free with certification of completion. Enroll now and become a pro in SEO Marketing.

NameeMarketing Institute
Course NameSEO Beginners Level Course
FounderThomas Jaskov.
HeadquartersVirum, Capital Region
IndustriesE-learning Providers
SpecialitiesOnline Marketing Certifications, Free Education, Online Marketing, SEO Certification, Web Analytics Certification, Search Engine Marketing Certification, Digital Marketing Courses, Content Marketing Courses, SEO Course, and Free SEO Course

 The Course includes the following topics:

  • Introduction to Search Engine Optimization
  • Understanding Search Engines
  • Search Engine Friendly Site Design and Development
  • Basics of Keyword Research
  • Google Rankings
  • Google Panda and Algorithm Updates
  • Link Building
  • Search Engine Tools and Services for Webmasters
  • Steps to Optimize your website
  • SEO Recommendations
  • Search Engine Optimization Glossary
  • Simple Questions
  • Conclusion

Certification Courses:

  • SEO Optimization Certification
  • Digital Marketing Certification Courses
  • Search Engine Marketing Courses and Certification
  • Social Media Marketing Certification
  • Web Analytics Course and Certification
  • E-commerce Course 
  • Email Marketing Certification
  • Content Marketing Certification Course etc.

Benefits of choosing eMarketing:

  • eMarketing is an online course that enables anyone to take their online course by simply signing with an account
  • It provides free eBooks and Certifications
  • Flexible class hours
  • Free learning platform
  • Life time Access and good career option

4. LinkedIn Learning – SEO Training

LinkedIn Learning

LinkedIn Learning is an online learning platform that was previously known as Lynda. It was founded as before. It is one of the best online platforms where you can learn about SEO Marketing. LinkedIn Learning has a lot of courses on SEO. LinkedIn helps you to know a lot about SEO training. The course starts with an explanation of what search engine optimization is. LinkedIn Learning offers a course for free for one month only but after one month they will charge you a monthly charge for the course. 

NameLinkedIn Learning
Course NameLinkedIn Learning SEO Training
Founded1995, 2015
FoundersLynda Weinman, Bruce Heavin.
IndustriesE-learning Providers

The Course includes the following topics:

  • SEO Foundation
  • SEO: Keyword Strategy
  • SEO: Link Building
  • SEO: Videos
  • International SEO
  • SEO: Optimize your Social Media Profiles
  • Marketing Tools SEO
  • Technical SEO
  • SEO: Ecommerce Strategies

Certification Courses:

  • SEO Certification Course
  • Web Development Certification Course
  • Marketing Tools: Digital Marketing Certification
  • Online Marketing Certification
  • Social Media Certification etc.

Benefits of choosing LinkedIn Learning:

  • Free Trial for a month
  • Online Platform
  • Certification of completion
  • Multiple Languages are available for everyone
  • Life time Access and 100 % job opportunity

5. ClickMinded Google SEO Certification

ClickMinded SEO Certification Course is one of the best courses in the world. It offers the best SEO course for people who have a passion for SEO marketing. It provides everything that you need to succeed. It offers free training on SEO with Certifications. For the ClickMinded SEO Certification, you will have to give a final exam and must pass the exam and you will earn your certification in SEO. Tomy Griffth is the instructor of this course. 

Course NameClickMinded SEO Google Certification
Founded/InstructerTommy Griffith
HeadquartersNew York, United States

The Course Includes:

  • SEO Strategy
  • How to get higher rankings
  • Get more traffic as quickly as possible
  • How to create content that ranks in search engines
  • How to create an SEO friendly site

Certification Course:

  • ClickMinded SEO Certification
  • Google Analytics Certification Course
  • Content Marketing Certification Course
  • Digital Marketing Certification Course etc.

Benefits of choosing ClickMinded:

  • It saves hours and money
  • Offers various courses with certification
  • Free training
  • Certification of completion
  • Lifetime access

6. Simplilearn SEO Training Course

Simplilearn - Advance Email Marketing Certification Training

Simplilearn SEO Course offers a certification after completing the course for people who want to build an online business and make money through blogging. Simplilearn SEO course is not a free course, it will cost you $699 for entry-level. It is a beginner’s level course where you will learn everything steps by step. Simplilearn SEO training course provides certification after you complete the course and pass the final exam conducted by Simplilearn. In Simplilearn you will learn all the essentials of SEO, the basics of SEO, and many more. It is an online platform where you can learn about marketing from home. Apart from SEO, Simplilearn also trains you about content marketing, digital marketing, web analytics, email marketing etc.

Course NameSEO Training Course
Founder & CEOKrishna Kumar
HeadquartersBangalore, India
CentresWest Bengal, Tamil Nadu, Gujrat, Karnataka, Maharashtra, Mumbai, Bangaluru
ProductsDigital Marketing
Contact number18002127688

 The Course Includes:

  The Simplilearn SEO training course offers about 30 hours of video. 

   It includes the following topics:

  • What is SEO?
  • Key Research on SEO
  • On-Page and off-page SEO
  • How to rank top 1 on Google
  • SEO Tools
  • How to Drive Traffic to your Website?
  • SEO Tips
  • How to build a successful career in SEO?
  • SEO Interview Questions

Certification Course:

  • SEO Marketing Certification
  • Digital Marketing Certification
  • Bootcamp Certification
  • Email Marketing Certification
  • Digital Marketing and Analytics

Benefits of choosing Simplilearn:

  • It is an online platform so you can learn from home
  • Lifetime access
  • 100 % job opportunity
  • Offers various courses
  • Certification of Completion on the basis of exam

7. Reliablesoft Digital Marketing Academy SEO Course

Reliablesoft is a digital marketing institution established in the US. Reliablesoft training institute offers everything you need to know about SEO. It provides step-by-step instructions about SEO. This course will help you understand everything about SEO. Its price is affordable so that everyone can enroll in the course and can be trained in the basics of SEO. It offers an SEO Training Bundle. The courses in the bundle cost $39 individually which is quite affordable. It is a great course for beginners who do not know much about SEO and is a budding SEO. It will teach you all the basics of SEO. 

NameReliablesoft Digital Marketing Academy
Course NameSEO Training Bundle
FoundedFebruary 1, 2002
FoundersAlex Chris
HeadquartersEuropean Union (EU)
Phone Number866-229-2557

Course Details:

The Reliablesoft Training Bundle includes the following topics:

  • Technical SEO
  • Keyword Research
  • Off-Page SEO
  • SEO for Beginners
  • Advanced SEO
  • Image Optimization
  • Structure Data and Scheme
  • Google Analytics
  • Local SEO and International SEO
  • SEO Tools & Services
  • eCommerce SEO

Certification Course:

  • SEO Training Certification
  • Digital Marketing Certification
  • Content Marketing Certification
  • Email Marketing Certification etc.

Benefits of choosing Reliablesoft:

  • Career Growth
  • Job Opportunity
  • Skill Development
  • Salary & Benefit
  • Certification of Completion

8. Coursera SEO Course Specialization


Coursera is one of the best online learning platforms which offers a digital marketing course as well as other courses. The courses at Coursera are taught by experts. You can take all the SEO specialization courses or individual courses here as your choice. You can complete the courses in four months. It is a free platform but only for a week. You can enroll and can get free trial in this course for 7 days. This lear

ning platform is developed by the University of California. Coursera also provides you with a certification of completion once you complete the course. You can download the Coursera app from Google Play Store. The classes at Coursera are also very interesting, you will have assignments, and you will also have a quiz session. Coursera also offers other marketing courses such as digital marketing, content marketing, email marketing, etc. As in this post, we are discussing Search Engine Optimization course you can take all the specialised courses of SEO or you can also enroll in the individual course.

Course NameSEO Specialization Course
FounderAndrew Ng and Daphna Koller
TypePublic Company
HeadquartersMountain View, CA
IndustriesE-learning Providers
SpecialitiesEducation, Technology, Marketing and Internet

The Course Includes:

The SEO specialization includes six individual courses, you can enroll in the specialization course or you can also opt for the only individual courses as you want to. 

The topics in the course includes:

  • Introduction to Search Engine Optimization
  • Search Engine Optimization Fundamentals
  • Optimizing a website for Search
  • Advanced Content and Social Tactics to Optimize SEO
  • Advanced Search Engine Optimization Strategies
  • Web Optimization

Certification Courses:

  • SEO Certification Course
  • Google Data Analytics
  • Google Digital Marketing & E-commerce
  • Organic Marketing
  • Google It Support
  • Data Sciences etc.

Benefits of choosing Coursera:

  • Online Platform
  • Free trial for 7 days
  • Affordable courses with flexible class hours
  • Both online and offline courses are available
  • Certification of Completion

9. Moz Academy SEO Training Course Moz (SEO Essentials Certification Series) 

It is an online video course that offers various Search Engine Optimization Courses. Moz offers the most famous and great SEO courses. It offers complete SEO Training. Various students from all over the world have enrolled in this Course. To learn or to be trained you just need to watch a video presented by the experts to know about SEO and how it works. In this course, there are six videos which consist of 1 hour each. To complete the whole series, it will take 6 hours. It also provides an SEO certification. You must give the exam for the certification. Once you pass the exam you are eligible for the SEO certification. It offers free SEO six-part video series. 

NameMoz Academy
Course NameMoz SEO Essentials Certificate
FounderRand Fishkin and Gillian Muessig 
HeadquarterSeattle WA

The Course includes the following topics:

  • Understand the Fundamentals
  • Develop Keyword Strategies
  • Apply On-Page Optimization Strategies
  • Build Effective Link Strategies
  • Create Effective Reporting Strategies
  • Final Exam

Certification Courses:

  • Certification Part 1 – Understand the Fundamentals
  • Certification Part 2 – Develop Keyword Strategies
  • Certification Part 3 – Apply On-Page Optimization Strategies
  • Certification Part 4 – Build Effective Link Strategies
  • Certification Part 5 – Create Effective Reporting Strategies
  • Certification Part 6 – Final Exam

Benefits of choosing Moz:

  • Classes are flexible it focuses on SEO techniques
  • Trained by the experts
  • It conducts quizzes to test your knowledge
  • Certification of completion
  • Life time access

10. SKILLSHARE Free SEO Today Course


Skillshare is an online learning platform that offers various courses. Skillshare provides various free courses while for some of the courses you have to pay but the first month is free. SEO Today is a free course that you can enroll in without paying. This course was developed by Rand Fishkin who will teach you about the course. It is the third course developed by him. Rand Fishkin is one of the most famous SEO instructors. You will get unlimited access to every class. It is an intermediate-level course, and not for beginners. Skillshare also provides certification of completion after completing the course.

Course NameSEO Today Course
InstructorRand Fishkin (CEO of SEO Today Course) 
FounderMichael Karnjanaprakorn Malcolm Ong
CEOMatt Cooper
HeadquartersNew York City
IndustriesE-learning Providers

The Course Includes:

The videos course includes 11 lessons and it will take over 1 hour to complete the course.

The course covers the following topics:

  • Link building strategies to get higher rankings for your content
  • On-Page SEO Best Practices
  • Optimizing your content for rich snippets using structure data markup
  • Tips for optimizing your website for mobile SEO

Certification Course:

  • SEO Optimization Certification
  • Digital Marketing with Google Ads
  • Content Marketing
  • Social Media Marketing and Management
  • Facebook Instagram Ads for Beginners etc.

Benefits of choosing Skillshare:

  • Online Platform
  • It is an online course that offers multiple free courses, one of which is the SEO Today Course which is completely free
  • It’s completely free to get started for 7 days
  • Flexible Classes
  • You can learn nearly any topic on SkillShare
  • Certification of completion


  1. What is SEO optimization?

Ans: SEO (Search Engine Optimization) is a process of enhancing and improving the quality and quantity of website through search engines or natural search results in search engines. Search Engine Optimization means ranking your page higher on Google.

  1. Name some of the best institutes where I can enroll in SEO courses.

Ans: Some of the institutes where you can enroll for SEO courses are:

  • HubSpot Academy
  • Skillshare
  • Moz SEO Essentials Certification Series
  • eMarketing Institute etc

For more details, you can scroll through up and check it out where we have discussed some of the institutes where you can enroll for SEO courses with certification. 

  1. Do free SEO Courses worth it?

Ans: Yes, some of the above-mentioned courses are free. Free SEO courses are good starting courses who are beginners who want to develop their skills in SEO. If the free course provides you with a certification after completing the course, then definitely it is worth it. Free SEO courses can also help you to become an SEO expert even without paying money.

  1. What are the benefits of SEO?

Ans: Some of the benefits of SEO Courses are as follows:

  • It helps you to improve your ranking higher on Google
  • It saves your money
  • If you get trained in SEO you will become an expert and You can expand your business
  • It will improve your ranking and will bring more people to your website
  • It helps you to build trust and credibility between you and your customers.
  1. Is SEO Certification worth it?

Ans: Yes, you can gain more knowledge about marketing and can develop your skill. In SEO Certification there must be a quiz test. If you want an SEO specialist certification to upload it on your LinkedIn profile or on your resume then it is worth it. You can also get a lot of job opportunities with this certification.

  1. Name some of the best SEO Certification programs.

Ans: The following are some of the best SEO Certification Programs:

  • HunSpot Inbound Marketing Course
  • SEMRUSH Academy
  • CilickMinded SEO Training
  • Moz SEO Essentials Certification Series
  • Reliablesoft

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