NIOS Class 10 Business Studies Chapter 15 Advertising Solutions to each chapter is provided in the list so that you can easily browse throughout different chapters NIOS Class 10 Business Studies Chapter 15 Advertising Notes and select need one. NIOS Class 10 Business Studies Chapter 15 Advertising Question Answers Download PDF. NIOS Study Material of Class 10 Business Studies Notes Paper 215.
NIOS Class 10 Business Studies Chapter 15 Advertising
Also, you can read the NIOS book online in these sections Solutions by Expert Teachers as per National Institute of Open Schooling (NIOS) Book guidelines. These solutions are part of NIOS All Subject Solutions. Here we have given NIOS Class 10 Business Studies Chapter 15 Advertising Solutions, NIOS Secondary Course Business Studies Solutions for All Chapter, You can practice these here.
Advertising
Chapter: 15
NIOS TEXTBOOK QUESTIONS ANSWERS
Intext Questions 15.1
State which of the following statements are ‘true’ and which are ‘false?
(i) The sponsor contacts the customers personally through advertisements.
Ans:- False.
(ii) The cost of the advertisement is borne by the sponsor.
Ans:- True.
(iii) Advertising helps in educating customers about different products and their use.
Ans:- True.
(iv) Advertising helps to promote the sales of existing as well as new products.
Ans:- True.
(v) Salesmen get no help from advertising while selling goods and services to customers.
Ans:- False.
Intext Questions 15.2
I. Match the following:
| (i) Advertisement of Birla White Cement on a Bus | (a) Electronic Media |
| (ii) Advertisement of ICICI bank in India Today | (b) Other media |
| (iii) Advertisement of Maggie Noodles in TV | (c) Print Media |
Ans:-
| (i) Advertisement of Birla White Cement on a Bus | (b) Other media |
| (ii) Advertisement of ICICI bank in India Today | (c) Print Media |
| (iii) Advertisement of Maggie Noodles in TV | (a) Electronic Media |
II.
| Multiple Choice Questions |
(i) Which of the following are not the features of Advertising?
(a) Personal presentation of message.
(b) Paid form of Communication.
(c) Sponsor is always identified.
(d) Communicated through some media.
Ans:- (a) Personal presentation of message.
(ii) Print media of advertising does not include
(a) Newspaper.
(b) Periodicals.
(c) Internet.
(d) Posters.
Ans:- (c) Internet.
(iii) Electronic Media of advertising include
(a) Hoardings.
(b) Vehicular Displays.
(c) Internet.
(d) Poster.
Ans:- (c) Internet.
(iv) Advertisement through TV is not always suitable because
(a) Visual as well as sound effect.
(b) Direct appeal.
(c) Costly.
(d) Non availability of T.V. to all.
Ans:- (c) Costly.
(v) Suitability of Radio advertisement does not include
(a) Need of visual effect.
(b) Remote areas.
(c) Illiterate persons.
(d) Particular region or specific customer.
Ans:- (a) Need of visual effect.
| Terminal Exercise |
1. What is meant by advertising? State its features.
Ans:- Advertising is non-personal as it is not directed to any single individual. Secondly, the sponsor i.e. the manufacturer or producer is identified as his name and address is always contained in an advertisement and he also bears all the cost involved in the process. Thirdly, the producer can also promote an idea regarding quality, design, packing and pricing, etc.
The following features of Advertising:
(i) Non-personal presentation of message: In advertising there is no face-to-face or direct contact with the customers. It is directed to prospective buyers in general.
(ii) Paid form of communication: In advertising the manufacturer communicates with prospective customers through different media like newspapers, hoardings, magazines, radio, television etc. He has to pay a certain amount for using some space or time in those media.
(iii) Promotion of product, service or idea: Advertisement contains any message regarding any particular product, service or even an idea. It makes people aware about the product and induces them to buy it.
(iv) Sponsor is always identified: The identity of the manufacturer, the trader or the service provider who issues advertisements is always disclosed.
(v) Communicated through some media: Advertisements are always communicated through use of certain media. It is not necessary that there will be just one medium. All the media may also be used.
2. Which medium of advertising has the audio-visual impact?
Ans:- Television.
3. Which medium of advertising will be preferred by the blind?
Ans:- Electronic media in the form of radio-based promotional activities would be preferred by the blind.
4. What is advertising and what purposes does it serve?
Ans:- The American Marketing Association defines advertising as “any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor.” Advertising is non-personal as it is not directed to any single individual. Secondly, the sponsor i.e. the manufacturer or producer is identified as his name and address is always contained in an advertisement and he also bears all the cost involved in the process. Thirdly, the producer can also promote an idea regarding quality, design, packing and pricing, etc. of any product or service. Thus, we can say, advertising consists of all activities involved in presenting a sponsored message regarding a product, service or an idea.
5. What are the advantages and limitations of newspaper advertising?
Ans:- Advantages of Newspaper Advertising are as below:
(i) Newspapers normally have wide circulation and a single advertisement in the newspaper can quickly reach a large number of people.
(ii) The cost of advertising is relatively low because of wide publication.
(iii) Generally newspapers are published daily. Thus, the same advertisement can be repeated frequently and remind readers every day.
(iv) The matter of advertisement can be given to newspapers at a very short notice. Even last minute changes in the content is also possible. This makes advertising quite flexible.
(v) Newspapers are published from different regions and in different languages. Hence, they provide greater choice to advertisers to approach the desired market, region and readers through local or regional language.
Newspaper advertising suffers from some limitations as mentioned below:
(i) Newspapers are read soon after they are received and then are kept generally in some corner of the houses. After 24 hours we get a fresh newspaper and this makes the life of the newspaper short.
(ii) People read newspapers mainly for news and pay casual attention to advertisements.
(iii) Illiterate persons can not read and thus, newspaper advertising does not benefit them.
6. Explain the advantages and limitations of advertising in periodicals?
Ans:- Advantages of periodicals:
(i) Periodicals have a much longer life than newspapers. These are preserved for a long period of time to be referred to in future or read at leisure or read again, whenever required.
(ii) Periodicals have a selected readership and so advertisers can know about their target customers and accordingly selective advertisements are given. For example, in a periodical like Femina, which is a magazine for women, advertisements related to products to be used only by males are rarely published. However, manufacturers of products and services to be used by females prefer to advertise in this magazine.
Limitations of periodicals:
(i) Advertising in periodicals is costlier.
(ii) The number of people to whom the advertisements reach through periodicals is small in comparison to newspapers.
(iii) The advertisement materials are given much in advance; hence last minute change is not possible. This reduces flexibility.
7. What is radio advertising? Enumerate its advantages and limitations.
Ans:- In radio there are short breaks during transmission of any programme which is filled by advertisements of products and services. There are members of popular programmes sponsored by advertisers, on radio in which advertisements are given at regular intervals.
Advantages of radio advertising:
(i) It is more effective as people hear it on a regular basis.
(ii) It is also useful to illiterates, who can not read and write.
(iii) There are places where reading newspapers may not be possible, but you can hear the radio. For example, you can hear the radio while travelling on the road or working at home; but you can not read the newspaper. Similarly, while driving you can hear a radio but cannot read a newspaper.
Limitations of radio advertising:
(i) A regular listener may remember what he has heard. But, occasional listeners tend to forget what they have heard in Radio.
(ii) The message that any advertisement wants to communicate may not be proper as there is no chance to hear it again immediately. There may be some other disturbances that distort communication.
(iii) In comparison to Television, Radio is less effective as it lacks visual impact.
8. Describe any three points of importance of advertising.
Ans:- The various importance of advertising are:
(i) To educate customers: Can you remember the advertisement of Tata Namak on television? In this advertisement it is said that Tata Namak is good for health as it contains Iodine. This message educates you that iodine is good for health and Tata Namak contains iodine.
(ii) To create demand for new products: You read in the newspaper that a new type of pen called ‘Gel pen’ is introduced in the market, which is very economical and convenient in writing. This motivates you to buy the said pen. Similarly, many students like you shall also buy gel pen after coming to know about it through advertisement. This will create a demand for the new product launched in the market.
(iii) To retain existing customers: You might remember that Nirma washing powder was a very popular detergent. But, after Wheel powder came to the market the sale of Nirma suddenly decreased. Then the manufacturers of Nirma improved the product and advertised about the same in different media. After knowing this the persons who were earlier using Nirma did not switch over to Wheel and continued using Nirma. In this manner Nirma sustained its existing demand. Thus, advertising helps the manufacturers not only to create a demand for a new product but also to retain the existing customers.
9. Name any four items which are suitable for advertisement in Magazines, T.V. and hoardings.
Ans:- Four items which are suitable for advertising in magazines are: Cosmetic, Water work, Natural beauty(cream etc) and Makeup.
Four items which are suitable for advertising in T.V. are: Cosmetic, Makeup, Food and Cars etc.
Four items which are suitable for advertising in hoardings are:- success stories and google ads.
10. What is meant by media advertising? State the different types of electronic media used for advertisement.
Ans:- A technical definition of advertising media is ‘the medium through which an advertisement is delivered to a target audience for the purpose of marketing, promotion, and selling goods and services. ‘ The term advertising media refers to all media used for advertising purposes or advertising support.By increasing brand popularity and customer demand, advertising directly contributes to higher sales and revenue for businesses.
The different types of electronic media used for advertisement are discussed below:
(i) Radio advertising: In radio there are short breaks during transmission of any programme which is filled by advertisements of products and services. There are members of popular programmes sponsored by advertisers, on radio in which advertisements are given at regular intervals.
(ii) Television Advertising: TV has the most effective impact as it appeals to both eye and the ear. Products can be shown, their uses can be demonstrated and their utilities can be told over television. Just like radio, advertisements are shown in TV during short breaks and there are also sponsored programmes by advertisers.
(iii) Internet Advertising: Through the internet you can go to the website of any manufacturer or service provider and gather information. Sometimes when you do not have website addresses you take help of search engines or portals. In almost all the search engines or portals different manufactures or service providers advertise their products.
11. Explain the different types of media through which we get information without spending any money.
Ans:- Word to mouth: When people share information from one person to another regarding facts or any product or service, in this form of medium the customer does not pay to get that information.
