100 Great Business Ideas
100 Great Business Ideas: This is a book about some of the best ideas used in business. Some are simple—sometimes almost embarrassingly so—while others are based on detailed research and brilliant intellect. Most are perennial, as their logic, simplicity, or value will help them endure; while others are, to be honest, rather faddy. What unites these business ideas is their proven power and potency. They are not only insightful and useful, but they have also worked: often in a brilliant way or despite great adversity. The ability of the people who conceived and applied these ideas should be applauded.
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Content
The ideas
- Building customer trust and loyalty
- Scenario planning
- Making your employees proud
- Using customer information
- The rule of 150
- Information orientation
- Franchising
- Eliminating waste (Muda)
- Customer bonding
- Psychographic profiling
- Understanding demography
- Mass customization
- Leading “top-down” innovation
- Social networking and transmitting company values
- Achieving breakthrough growth
- Deep-dive prototyping
- Market testing
- Empowering your customers
- Cannibalizing
- Increasing competitiveness
- Clustering
- Highlighting unique selling points (USPs)
- The experience curve
- The employee-customer–profit chain
- Measuring employees’ performance
- Brand spaces
- Being spaces
- Increasing accessibility
- Partnering
- Bumper-sticker strategy
- Valuing instinct
- Building a learning organization
- Reinvention
- Corporate social responsibility
- The tipping point
- Outsourcing
- Keeping your product offering currently
- Experiential marketing
- Information dashboards and monitoring performance
- Flexible working
- Redefine your audience
- Vendor lock-in
- Turning the supply chain into a revenue chain
- Intelligent negotiating
- Complementary partnering
- Feel-good advertising
- Innovations in day-to-day convenience
- Lifestyle brands
- Being honest with customers
- Instant recognizability
- Managing a turnaround
- Diversity
- Balancing core and context
- Business process redesign
- Convergence
- Cross-selling and up-selling
- Kotter’s eight phases of change
- Business-to-business marketing
- Employee value proposition
- Built-in obsolescence
- Avoiding commoditization
- Developing employee engagement
- Managing by wandering about (MBWA)
- Precision marketing
- Branding
- Empowerment
- Rethinking the budge
- The buyer’s cycle
- Direct selling
- Age-sensitive management
- Three-factor theory
- Developing Islamic products
- Support and challenge groups
- Clear strategy
- Six-hat thinking
- Building business relationships
- Learning together
- Microsoft nance
- Surviving a downturn in
- Innovation culture
- Resource building
- Building trust
- Emotional intelligence
- The balanced scorecard
- Developing a sales culture
- Market segmentation
- Audacity
- Silo busting
- Selling online
- Value innovation
- Talent management
- The leadership pipeline
- Hardball
- Web presence
- Viral marketing
- Coaching and supervision
- User-centered innovation
- Internal promotion and succession planning
- Developing knowledge and intellectual capital
- Decision-making and the Paradox of choice
See Also: 100 Great Business Ideas eBook by Jeremy Kourdi.
One word of warning: while these ideas have worked for the companies mentioned at the time they applied them, it is not to say that these businesses will always get everything else right, forevermore. They produced a result at the time, but if this book has any general lessons it is that new ideas and energy are needed constantly— in many ways and at varying times—to ensure success.
While these ideas are varied and, I hope, interesting and thought-provoking, it seems to me that there are several different themes that run through many of these ideas and the businesses that use them. These include a willingness to experiment and take a risk.
This seems to happen because many of the businesses display energy and entrepreneurship—a restless desire to do well and stay ahead of the competition. This is often coupled with an ability to understand the root causes of an issue, opportunity, or challenge, and do something distinctive, rather than merely tinkering with the status quo. Simplicity and an understanding of the need to be practical and implement the idea are also common features.
Some ideas, however, do result from extensive study and research. This seems to confirm Peter Drucker’s point that great ideas and decisions are a blend of rigorous analysis and intuition.
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Hi, I’m Dev Kirtonia, Founder & CEO of Dev Library. A website that provides all SCERT, NCERT 3 to 12, and BA, B.com, B.Sc, and Computer Science with Post Graduate Notes & Suggestions, Novel, eBooks, Biography, Quotes, Study Materials, and more.
