Writers often have an affinity for penning magical lines about fashion and lifestyle-related topics and traveling to wonderful places to satiate their wanderlust. However, the word insurance often attracts groans and eye rolls. It is a topic that most people find frustrating, obscure, and even daunting.
How to Write Engaging Blog Posts About Insurance
Imagine you are a blogger sitting down to write a piece of content on this boring topic. You probably can’t think of ways to make anyone read it. Don’t worry, we have got you covered. Find expert tips about creating engaging blog posts and making an insurance blog sparkle.
1. Know Your Readers
The first rule of engaging writing is always that you should know who your readers are. Are they searching for their first insurance policy with life cover, or are they workers who haven’t had any for a long period of time? Tailoring what you say to their needs, tastes, and comprehension level is important. Use colloquial language and stay away from jargon unless you have to. If you use technical terms related to the insurance sector, explain them too.
2. Add a Catchy Introduction
Your opening sentence should hook the reader. Start with a surprising fact, a challenging question, or a personal story. For example: “Did you know that more than 25% of people think insurance is harder to understand than quantum physics?” Or “Picture flames rising from your home and everything you own burning up. How would it feel to suddenly discover that your insurance doesn’t cover it?” A strong hook will make people want to keep reading.
3. Simplify Complex Ideas
Insurance can be pretty complicated, but your blog shouldn’t be. So, simplifying tough subjects into small pieces of understandable content is a good idea. Use analogies and metaphorise hard-to-understand concepts. For example, try looking at an insurance policy as a safety net that holds you up when you fall or see it as a shield against bad weather in life’s unforeseen storms. Take cues from ACKO when making complex insurance concepts easy for the general public.
ACKO is a perfect example of how innovation can change an industry. This digital-first insurance company has transformed the way people buy and manage insurance. ACKO makes the journey smooth and easy. Its user-friendly app provides a seamless and hassle-free start, from getting a quote to registering a claim.
What really makes ACKO stand out is its content delivery. The resources and blog posts are informative but also instructive and fun.
4. Make It Relevant to Real-Life Scenarios
People connect with stories. To explain your point, case studies or real-life examples are a must. Look for stories where one insurance policy specifically helped someone out of disaster or where a lack of insurance led to financial ruin. This way, your article becomes more relevant and also shows how insurance is important in a more tangible way.
5. Involve the Readers
Write like you’re in a chat with the reader. Find instances to add humour and stop your blog from becoming dull. Maybe talk about some of your own experiences with insurance. This human touch can make your writing more engaging and better understood by readers.
6. Include Visual Elements
Use illustrations, infographics, and flowcharts to help break up long paragraphs and explain concepts visually. A carefully designed infographic about how premiums are calculated or what different kinds of coverage mean can make your post more attractive, and readers are more likely to understand it.
7. Leverage SEO
In order to make sure that your content reaches the right readers, you need to employ search engine optimisation. Place relevant keywords throughout your post, including in headings, subheadings, and meta descriptions. Several tools are available to help identify popular search terms related to insurance. Moreover, ensure your blog is optimised for mobile devices since many readers will access their content on smartphones.
8. Provide Practical and Authentic Guidance
People read insurance blogs to seek solutions to their problems. Give practical, actionable advice that readers can put into practice. For example, you could write about “5 Tips for Lowering Your Car Insurance Premium” or “Write How to Pick the Right Health Insurance Plan for Your Family.” Providing valuable tips not only creates your credibility but also brings in readers.
9. Update Your Content
The insurance industry constantly changes with new regulations, products, and market trends. Regularly update your insurance blog with fresh material to keep your readers informed. Similarly, check back on older posts and update any outdated information. This not only improves the credibility of your blog but also increases its SEO ranking.
Wrapping up
Insurance is not dull. The right approach can make it a topic that teaches, entertains, and involves your readers. When you sit down to craft blog posts about insurance, it’s all about turning information into something that resonates with your readers. So, remember these tips and get started with your insurance blog now!
Hi, I’m Dev Kirtonia, Founder & CEO of Dev Library. A website that provides all SCERT, NCERT 3 to 12, and BA, B.com, B.Sc, and Computer Science with Post Graduate Notes & Suggestions, Novel, eBooks, Biography, Quotes, Study Materials, and more.
