GST 2.0 After One Month: Rising Consumption, But Small Retailers Slow to Pass on Benefits

One month after the rollout of India’s landmark Goods and Services Tax (GST) 2.0 reform, early economic trends suggest a positive rise in consumption, particularly across urban and semi-urban markets. This second-generation tax overhaul was introduced to simplify tax rates, reduce compliance burdens, and encourage formalisation within India’s massive consumer economy.

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While large corporations and organised retailers have quickly aligned prices with the new tax structure, many small traders and unorganised retailers have not yet passed on the benefits of lower GST rates to customers. This uneven transition highlights both the success and the challenges of GST 2.0 in its first month.

Overview of GST 2.0 Reform

The GST 2.0 reform, implemented nationwide in September 2025, represents one of the most ambitious updates to India’s indirect taxation framework since 2017. Its main goals include:

  • Rate Rationalisation: Merging the 12% and 18% slabs into a single 14% slab for most goods and services.
  • Simplified Return Filing: A single monthly return for all taxpayers to reduce paperwork and errors.
  • AI-Based Compliance: Automated invoice verification and fraud detection using artificial intelligence.
  • Ease for MSMEs: Higher exemption limits and simpler refund processes for small and medium enterprises.
  • Digital Efficiency: Integration of e-invoicing and real-time tracking to reduce tax evasion and improve transparency.

These changes aim to boost consumption, enhance ease of doing business, and ensure price stability across sectors.

Early Economic Indicators

Initial reports from market analysts and trade bodies reveal a 4–5% rise in consumer spending, led by the FMCG, electronics, and hospitality sectors. The reforms have been particularly well-received in metro cities such as Delhi, Mumbai, Bengaluru, and Ahmedabad, where organised retail has seen higher sales volumes.

However, the unorganised retail segment, which accounts for nearly 80% of India’s market, has yet to adjust pricing to reflect reduced GST rates.

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Key reasons for this delay include:

  • Confusion over revised tax categories.
  • Uncertainty about inventory purchased under old rates.
  • Limited awareness of the new Input Tax Credit (ITC) process.
  • Slow adoption of digital invoicing tools and compliance software.

Key Trends and Findings

  1. Rise in Consumption: Major organised retailers report stronger footfall and higher purchase volumes, signalling improved consumer sentiment.
  2. Urban-Rural Divide: Urban areas have adjusted faster to GST 2.0, while rural regions continue to face challenges related to awareness and connectivity.
  3. Improved Compliance: The new AI-based filing and invoice-matching system has already reduced errors by nearly 30%, boosting trust in the tax framework.
  4. Revenue Stability: Despite lower tax rates, government revenue has remained largely stable due to better reporting and compliance efficiency.
  5. Small Business Challenges: Many small traders still rely on manual billing and lack the infrastructure to handle e-invoicing effectively.

Government and Expert Reactions

Officials from the Ministry of Finance have described the first month of GST 2.0 as “encouraging but transitional.” They emphasise that real benefits will become visible once the retail sector fully passes on price reductions.

Economic experts, too, acknowledge the mixed start. According to financial analyst Dr. Arvind Mathur, “GST 2.0 has clearly improved compliance and formalisation, but the success of this reform depends on how quickly benefits reach everyday consumers.”

Advantages (Pros) of GST 2.0

  • Simplified Structure: A rationalised slab system reduces confusion and promotes compliance.
  • Improved Transparency: Automated invoice matching enhances data integrity.
  • Support for MSMEs: Higher thresholds reduce compliance pressure on small businesses.
  • Boost to Consumption: Lower effective taxes make products more affordable.
  • Digital Integration: E-invoicing and AI tools bring accountability and speed to tax processes.

Disadvantages (Cons) and Challenges

  • Incomplete Price Transmission: Many small retailers have not yet reduced prices for consumers.
  • Limited Awareness: Rural and semi-urban traders need more training on GST 2.0 processes.
  • Initial Compliance Hurdles: Smaller firms face digital and documentation barriers.
  • Short-Term Confusion: Some sectors report classification and ITC delays.
  • Uneven Market Impact: Organised sectors benefit faster than informal ones.

Sector-Wise Impact

SectorImpact of GST 2.0Remarks
FMCG5–6% growth in salesOrganised retailers adjusted pricing quickly
HospitalityHigher bookings and demandLower GST on rooms and dining
Consumer Durables~4% rise in demandTax cut attracted middle-class buyers
Auto AccessoriesModerate improvementAwaiting clarity on rate slabs
Small Retail/KiranaLittle changePrices not yet reduced for consumers

Conclusion

After one month of implementation, GST 2.0 is showing early signs of success in improving compliance, simplifying tax processes, and slightly boosting consumption. Yet, the real test lies ahead—in ensuring that small traders, kirana stores, and informal businesses also pass on the benefits to the public.

If the government continues to invest in digital training, awareness drives, and transparent monitoring, GST 2.0 could become a model of inclusive economic reform, combining fiscal discipline with growth-friendly policies.

The coming months will be crucial in determining whether India’s new tax era truly translates into lower prices, stronger compliance, and broader economic participation.

FAQs

1. What is GST 2.0?

Ans: GST 2.0 is India’s upgraded tax system featuring simplified return filing, rationalised slabs, and AI-driven compliance to improve transparency and ease of doing business.

2. Has GST 2.0 boosted consumption?

Ans: Yes. Early reports show a 4–5% increase in consumption, though benefits are mostly visible in urban markets.

3. Why haven’t small retailers reduced prices yet?

Ans: Small traders are still clearing old inventory and adapting to the new invoicing system, causing a delay in price reduction.

4. Which sectors have benefited the most?

Ans: FMCG, hospitality, and consumer durables have shown the most growth since GST 2.0 came into effect.

5. What are the next steps for GST 2.0?

Ans: The government plans to introduce GST 2.1 refinements, focusing on small-business training, automation, and increased transparency in the tax chain.

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