Class 10 Elective Retail Chapter 1 Retail Store Operations Solutions English Medium to each chapter is provided in the list so that you can easily browse throughout different chapters SEBA Class 10 Elective Retail Chapter 1 Retail Store Operations Notes PDF and select need one.
Class 10 Elective Retail Chapter 1 Retail Store Operations
Also, you can read the SCERT book online in these sections Solutions by Expert Teachers as per SCERT (CBSE) Book guidelines. These solutions are part of SCERT All Subject Solutions. Here we have given Assam Board Class 10 Elective Retail Chapter 1 Retail Store Operations Question Answer for All Subject, You can practice these here.
Retail Store Operations
Chapter – 1
| EXERCISE |
1. Visit a retail store, interact with the store owner/store personnel and customers and ask the following questions and write their reply in not more than 50 words:
Questions for Store Owner/Store Personnel:
(i) How the types of fixtures, merchandise presentation methods and techniques are planned and help in the sales floor.
Ans: Merchandisers group related products together and use signage to communicate their features and benefits. By strategically placing high-margin items at eye level and using attractive displays, we aim to capture customer interest and encourage impulse buying. Placing popular products at the back of the store will force shoppers to pass on other merchandise displays that may influence their buying behavior.
(ii) How has store design led to the store’s success.
Ans: We focus on designing the stores which would display the products effectively and tell the story. We provide a unique customer experience and focus on highlighting the brand and the products. As a result the number of sales and customers rise for that brand.
(iii) How has aesthetic ambience and visual communications increased the store productivity.
Ans: The physical characteristic and surrounding influence of a retail store creates an image in order to attract the customers. We communicate with the customers to have two-way conversations, acknowledge shoppers’ questions and to make it easy for them to get the answers that they need. The positive ambience to the customer helps them to enjoy their shopping and leave with a smile.
Questions for the Customers:
Testing the Store Image from Customers
(iv) Is the shopper able to determine:
(a) Store’s Name.
(b) Line of Trade.
(c) Price Position.
(d) Ambience and store environment.
Ans: yes.
(v) Do you visit the store again for shopping centre _______________ y/n If yes, the most preferred point for return. If no, state why.
Ans: Yes, I am satisfied with the product and the salesman were nice and they listen to my problem related to the product and they provide appropriate solution. And the store’s is very beautiful.
A. Fill in the blanks:
1. A retail store space is divided into _______________ and _______________.
Ans: Selling space and non-selling space.
2. Three important forms of store layout are________________, _______________ and ________________.
Ans: Grid layout, free-form layout, and racetrack layout.
3. The primary objective of a retail store is to ________________.
Ans: Maximize sales.
4. _______________ is the key to success in a retail business.
Ans: Customer satisfaction.
5. _____________ and ______________ leads to the long-term relation of the customer with the retail store.
Ans: Trust and loyalty.
B. Multiple Choice Questions.
Tick the correct answer:
1. The purpose of effective store layout is _______________.
(a) To earn profit.
(b) Better shopping experience to customers.
(c) Attract the target potential customers.
(d) All of the above.
Ans: (d) All of the above.
2. Ideally, a store design should include:
(a) Adequate non selling space for the assorting the stocks.
(b) Big room for the stores manages.
(c) Maximum returns per square foot and flexibility in store design.
(d) None of the above.
Ans: (c) Maximum returns per square foot and flexibility in store design.
3. The blend of straight floor and diagonal floor layout is called:
(a) Free flow layout.
(b) Grid layout.
(c) Rack Layout.
(d) Spine layout.
Ans: (d) Spine layout.
4. Nutritional imbalance and digestive disorder results in increased occurrence of:
(a) Obesity.
(b) Body strength.
(c) Performance.
(d) All of the above.
Ans: (a) Obesity.
5. The ISO specified Symbol for the First Aid Kit is:
(a) Red Cross on a green background.
(b) White Cross on a green background.
(c) Red Cross on a white background.
(d) Green Cross on a white background.
Ans: (b) White Cross on a green background.
| EXERCISE |
(i) What are the objectives of store design?
Ans: The goal of any retail location is to draw customers into the store and then persuade them to make a purchase. Good advertising and promotion work to bring customers in, but what happens once customers get into a store largely depends on the layout and design of the store. Both play a huge role in how customers rate their experiences and whether they decide to buy, and if they return or recommend the store to others.
(ii) State the elements of store design?
Ans: The basic elements in a design that guide customers through the store are the layout, signage, and feature areas. A good store layout helps customers to find and purchase merchandise. Several types of layouts commonly used by retailers are the grid, race track, and free-form. The grid design is best for stores in which customers are expected to explore the entire store, such as grocery stores and drugstores. Racetrack designs are more common in large upscale stores like department stores. Free-form designs are usually found in small specialty stores and within large stores’ departments.
(iii) Explain the tips for store design and layout?
Ans: Following are the tips for store design and layout:
(a) The store must offer a positive ambience to the customers. The customers must leave the store with a smile.
(b) Make sure the mannequins are according to the target market and display the latest trends. The clothes should look fitted on the dummies without using unnecessary pins. The position of the dummies must be changed from time to time to avoid monotony.
(c) The trial rooms should have mirrors and must be kept clean. Do not dump unnecessary boxes or hangers in the dressing room.
(d) The retailer must choose the right colour for the walls to set the mood of the customers. Prefer light and subtle shades.
(e) The fixtures or furniture should not act as an object of obstacle. Don’t unnecessary add too many types of furniture at your store.
(f) The merchandise should be well arranged and organized on the racks assigned for them. The shelves must carry necessary labels for the customers to easily locate the products they need. Make sure the products do not fall off the shelves.
(g) Never play loud music at the store.
(h) The store should be adequately lit so that the products are easily visible to the customers. Replace burned out lights immediately.
(i) The floor tiles, ceilings, carpet and the racks should be kept clean and stain free.
(j) There should be no bad odour at the store as it irritates the customers.
(k) Do not stock anything at the entrance or exit of the store to block the way of the customers. The customers should be able to move freely in the store.
(iv) What precautions are taken to minimizes theft/ shoplifting?
Ans: The retailer must plan his store in a way which minimizes theft or shoplifting. Merchandise should never be displayed at the entrance or exit of the store.
(a) Expensive products like watches, jeweller, precious stones, mobile handsets and so on must be kept in locked cabinets.
(b) Install cameras, CCTVs to have a closed look on the customers.
(c) Instruct the store manager or the sales representatives to try and assist all the customers who come for shopping.
(d) Ask the customers to deposit their carry bags at the entrance itself.
(e) Do not allow the customers to carry more than three dresses at one time to the trial room.
A. Fill in the blanks:
1. The store should be adequately lit so that the products are easily visible to the ______________.
Ans: Customers.
2. The trial rooms should have the ________________ and must be kept clean.
Ans: Necessary amenities.
B. True or false:
1. Free-form designs are usually found in small specialty stores and within large stores’ departments.
Ans: True.
2. A good store layout does not help customers to find and purchase merchandise.
Ans: False.
3. The goal of retail location is to draw customers into the store and then persuade them to make a purchase.
Ans: True.
4. Merchandise should be always displayed at the entrance or exit of the store.
Ans: False.
5. Signage and graphics help customers to locate specific products and departments, provide product information, and suggest items or special purchases.
Ans: True.
| EXERCISE |
1. Visit a store (Hypermarket/discount store/specialty store) and observe the store procedures and understand their modus operandi then write down their operation procedures, its pros & cons and suggest how it can be more effective.
Ans: Students, do yourself.
A. Fill in the blanks.
1. Standard operating procedure is a set of ______________ that document a routine or repetitive activity followed by an organization.
Ans: Instructions.
2. ______________ minimize the variation and promotes _____________ through consistent ____________ of a process or procedures within the organisation.
Ans: Standard operating procedures, efficiency and execution.
3. Inventory management procedure pertain to the _____________ in a store.
Ans: Stock of goods.
4. ______________ allows goods to be purchased by instalments.
Ans: Credit.
5. Retailers use ____________ to draw customers into the store and entice them to purchase goods and services.
Ans: Promotions and advertisements.
B. True/False:
1. Standard operating procedure typically cover all activities in the store.
Ans: True.
2. A standard operating procedure does not minimize the variation.
Ans: False.
3. Inventory management procedures pertain to handling of product.
Ans: False.
4. Employees are never a large expense for retailers.
Ans: False.
5. In a retail environment opening and closing times present unique security risks.
Ans: True.
| EXERCISE |
1. Visit a store (Discount/Speciality/Super market). Observe the methods or procedures of store maintenance and what are the main points to be considered while maintaining a store. Write about store maintenance procedures or method of two stores and compare between two (either similar nature store or different).
Compile your report by exploring pros and cons in their procedures and suggest the practical approach in maintaining the store.
Ans: Students, do yourself.
A. Fill in the blanks:
1. Grainger delivers thousands of items to ______________ quickly and reliably.
Ans: Customers.
2. Store ______________ reporting solutions customised to meet needs of the customers.
Ans: Inventory.
3. The ability to resolve maintenance problem through _____________.
Ans: Efficiency.
B. True/False:
1. Open invoicing is a open procedure for vendors to ensure that they are getting honest price.
Ans: True.
2. Store history to identify problem area is a part of preventive maintenance software.
Ans: True.
3. Work history is stored and recorded not for each location and asset.
Ans: False.
