In a major policy move aimed at strengthening India’s position in the global marketplace, the Union Cabinet has approved the Export Promotion Mission (EPM) with a substantial outlay of ₹25,060 crore. The mission is designed to enhance export competitiveness, improve product quality, and support Indian businesses in gaining deeper access to international markets.
The EPM represents a comprehensive, forward-looking initiative aligned with India’s vision of becoming a global export powerhouse over the coming decade.
Key Objectives of the Export Promotion Mission (EPM)
1. Boost Export Competitiveness
- Enhance global competitiveness of Indian goods and services.
- Upgrade product quality, packaging, and certification standards.
- Promote innovation, value addition, and brand building.
2. Strengthen Export Infrastructure
- Develop world-class export hubs and logistics clusters.
- Improve warehousing, testing labs, cold chains, and port connectivity.
- Facilitate seamless movement of goods for faster export turnaround.
3. Support MSMEs in Global Expansion
- Provide financial and technical support to MSMEs for exporting.
- Offer training, capacity building, and digital tools for global outreach.
- Reduce compliance burden and improve ease of exporting.
4. Expand Market Access
- Identify new export destinations in Asia, Africa, Europe, and the Americas.
- Support participation in global trade fairs and buyer-seller meets.
- Strengthen trade promotion councils and export development boards.
5. Encourage High-Value and Sunrise Sector Exports
The mission prioritises:
- Electronics & semiconductors
- Pharmaceuticals & biomanufacturing
- Processed foods & agri-tech products
- Renewable energy equipment
- Textiles, technical textiles, and apparel
- Services exports (IT, consulting, tourism, education)
Implementation Strategy
1. Coordinated Approach Across Ministries
The mission will be implemented through a joint effort of:
- Commerce Ministry
- External Affairs
- Finance
- Industry & MSME Ministry
- Agriculture, Textiles, and other relevant departments
2. Digital Tools and Data Intelligence
- Centralised digital dashboard for tracking export performance.
- Real-time analytics on global demand, pricing, and competitor behaviour.
- AI-driven tools for exporters to identify new opportunities.
3. Skill Development & Export Training
- Specialised export training programs.
- International quality certifications for Indian firms.
- Support for packaging, branding, and marketing.
4. Cluster-Based Development
- Districts as Export Hubs (DEH) strengthened through EPM.
- Industry clusters to receive targeted assistance for scaling exports.
Expected Impact of the ₹25,060 Crore Mission
1. Higher Export Growth: The mission seeks to push India’s exports toward long-term targets, strengthening manufacturing and services exports.
2. Job Creation Across Sectors: Boost in MSME exports and manufacturing activity will generate large-scale employment.
3. Enhanced Foreign Exchange Earnings: Higher foreign exchange inflows will strengthen India’s macroeconomic stability.
4. Stronger Global Presence: Indian brands will gain more visibility and credibility in global markets.
5. Reduced Trade Deficit: Improved competitiveness may help balance import-export levels across key sectors.
Conclusion
The Union Cabinet’s approval of the Export Promotion Mission (EPM) with an outlay of ₹25,060 crore marks a major milestone in India’s economic and export strategy. By focusing on competitiveness, infrastructure, market access, digitalisation, and MSME empowerment, the mission aims to position India as a leading global exporter in the coming years.
This initiative reflects the government’s commitment to overcoming structural barriers, building world-class export capacity, and accelerating India’s integration into global value chains.
FAQs
1. What is the Export Promotion Mission (EPM)?
Ans: A government initiative aimed at boosting India’s export competitiveness through infrastructure, digital tools, market access, and MSME support.
2. What is the total outlay for the mission?
Ans: ₹25,060 crore.
3. Which sectors will benefit the most?
Ans: Manufacturing, MSMEs, electronics, pharma, textiles, agriculture, renewable energy, and IT services.
4. How will EPM help MSMEs?
Ans: By providing financial assistance, capacity building, export training, branding support, and easier compliance.
5. What is the expected outcome of EPM?
Ans: Higher exports, job creation, improved foreign exchange earnings, and stronger global market presence.
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